Free information about Internet marketing and advertising http://e-articles.info/e/s/s/Internet-marketing-and-advertising/ en-us E-articles.info 2006 - 2009 Due to the need to rise from the Internet competition, people are finding more ways to advertise online. One of the ways is article submission, which is important if you are a website owner. The important points are Share knowledge Online By writing an article on your specific field of expertise and by submitting them on large number no... by Mahendra Pratap Singh http://e-articles.info/e/a/title/Importance-and-Benefits-of-Article-Submission/ http://e-articles.info/e/a/title/Importance-and-Benefits-of-Article-Submission/ Sat, 07 Nov 2009 00:33:17 GMT PRODUCTS AND SERVICES The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to: mislead consumers and  affect consumers' behavior or decisions about the product or service. In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is: substantial not outweighed by other benefits and not reasonably avoidable... by Naiju Mathew http://e-articles.info/e/a/title/FTC-GUIDELINES-FOR-WEBSITES/ http://e-articles.info/e/a/title/FTC-GUIDELINES-FOR-WEBSITES/ Sat, 31 Oct 2009 01:41:22 GMT   If you are reading this article you are probably new to internet marketing and need help. You might be experienced but your strategies and marketing methods haven't brought you much success. If so, read this article carefully, follow instructions, and you should be on your way to success... by Alando O'Conner http://e-articles.info/e/a/title/List-Building-as-an-Internet-Marketing-strategy/ http://e-articles.info/e/a/title/List-Building-as-an-Internet-Marketing-strategy/ Thu, 22 Oct 2009 02:49:27 GMT Should I Create a Website? Do I Need One?   People always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone. Companies, businesses, individuals, even young adults have created personal websites with their respective purposes, be it for profit, or for entertainment... by Ronald Wilbert http://e-articles.info/e/a/title/Should-I-Create-a-Website:-Do-I-Need-One/ http://e-articles.info/e/a/title/Should-I-Create-a-Website:-Do-I-Need-One/ Thu, 22 Oct 2009 03:57:32 GMT   One thing that is really annoying is to get newsletters which you didn't ask for. It only makes your trash can full every time and it adds up to the things you have to discard whenever you let these print newsletters pile up on your table. This is very sad indeed as newsletter printing can actually help any business flourish... by Robert Johnston http://e-articles.info/e/a/title/Effective-Marketing-with-Newsletters/ http://e-articles.info/e/a/title/Effective-Marketing-with-Newsletters/ Wed, 21 Oct 2009 04:23:37 GMT   There are many different sizes and formats for banner advertisements, with new types continuing to emerge as technology evolves. This article tries to help advertisers new to the field by explaining the kinds of banners currently being used in the media industry.   Many websites offer banner making software at minimal price, however if you require something professional, you should employ the expertise of a graphic designer... by Dita Bednar http://e-articles.info/e/a/title/Differences-Between-Types-of-Banner-Ads-and-Sizes-/ http://e-articles.info/e/a/title/Differences-Between-Types-of-Banner-Ads-and-Sizes-/ Sat, 17 Oct 2009 05:31:42 GMT Social Media is a current phenomenon that has reached out and touched just about every media  and online professional today. Whether you are an e-commerce entrepreneur, the webmaster of an online information portal, or just someone who likes to blog on a free blogging platform like Blogspot, Typepad or Wordpress, social media will soon become a part of your online and even offline presence if it has not become one already. When the power of social media is used to generate new opportunities and avenues of business in unchartered territories, it is called social media optimization... by Anthony Dayal http://e-articles.info/e/a/title/The-Future-of-Social-Media-Optimization-in-a-Hyper-Competitive-Global-Marketplace/ http://e-articles.info/e/a/title/The-Future-of-Social-Media-Optimization-in-a-Hyper-Competitive-Global-Marketplace/ Fri, 09 Oct 2009 06:39:47 GMT Most people think article marketing is just about getting links. They couldn't be any more WRONG! Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible in as many ways as possible.   Here are 21 ways to use your articles so you can build your business:   1... by Eric Gruber http://e-articles.info/e/a/title/Article-Marketing-Strategies:-21-Ways-to-Use-Your-Articles-for-Maximum-Website-Exposure/ http://e-articles.info/e/a/title/Article-Marketing-Strategies:-21-Ways-to-Use-Your-Articles-for-Maximum-Website-Exposure/ Thu, 08 Oct 2009 07:47:52 GMT Corporate social responsibility has moved from being a buzz word in management books to an important aspect of business activities. The concept of CSR is vague for many; however, it generally refers to the connection of business decision making with ethical values. Even though the modern society rests on the pillars of governance and ethics, the distinction between social role and business motive of an organization cannot be denied... by Kevin Long http://e-articles.info/e/a/title/Online-Corporate-Social-Responsibility:-The-Latest-Trend-/ http://e-articles.info/e/a/title/Online-Corporate-Social-Responsibility:-The-Latest-Trend-/ Wed, 07 Oct 2009 08:55:57 GMT Internet Marketing means to carry out the business proceedings through the electronic medium. In this you don’t have any need to waste your time in promotion of the company through traditional medium but it is carried out with electronic means. Internet Marketing has emerged as the chief of all the social media marketing in the world... by dave strauss http://e-articles.info/e/a/title/Why-Internet-Marketing-has-become-the-first-choice-to-carry-out-promotional-campaigns/ http://e-articles.info/e/a/title/Why-Internet-Marketing-has-become-the-first-choice-to-carry-out-promotional-campaigns/ Wed, 19 Aug 2009 09:23:15 GMT Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in providing air travel services for travelers both inside and outside the United States... by kareem etienne http://e-articles.info/e/a/title/Branding-Strategy-in-Keeping-your-Goal-Alive-on-your-Internet-Marketing-Investment/ http://e-articles.info/e/a/title/Branding-Strategy-in-Keeping-your-Goal-Alive-on-your-Internet-Marketing-Investment/ Tue, 21 Jul 2009 10:31:20 GMT   Internet advertising is a million dollar industry that has overtaken the conventional method of advertising. Sometimes, internet advertising is also referred as web marketing, SEO, online marketing and internet marketing. Today, it is vital in the internet savoir-faire world... by William Chee http://e-articles.info/e/a/title/Internet-Advertising-Methods/ http://e-articles.info/e/a/title/Internet-Advertising-Methods/ Sun, 19 Apr 2009 11:39:25 GMT The existing financial climate has lead to exponential increase in online marketing and Search Engine Optimisation (SEO) campaigns by Small and Medium Enterprises (SMEs).  With the continuous decrease in consumer demand in the last few months, it has become crucial to be on the top in search engine results or at least be visible at the right place. Lot of businesses are reviewing their online marketing campaigns and are gradually moving from short-term artificial methods like pay per click towards the natural and long lasting methods like SEO and website optimisation... by Nikhil Kamboj http://e-articles.info/e/a/title/SMEs-focusing-on-online-marketing/ http://e-articles.info/e/a/title/SMEs-focusing-on-online-marketing/ Wed, 11 Mar 2009 12:47:30 GMT Viral marketing is another method or strategies in internet marketing that will help you to exposed or increase web traffic and also boost your profits chances. The beauty of using viral marketing to increase web traffic and also boost your profits chances is you do not need to have a well SEO websites or blogs. As you can see Viral marketing relies on the power of teamwork, hardwork and of course team coorperation... by Hidayat Ilyas http://e-articles.info/e/a/title/Tips-and-ideas-using-viral-marketing/ http://e-articles.info/e/a/title/Tips-and-ideas-using-viral-marketing/ Wed, 11 Mar 2009 13:55:35 GMT Okay so over the last couple days I have been testing the Facebook Ads platform with 3 different offers, one offer being ringtones and the other 2 different health offers. I have learned a little bit about their ad platform , some of the things I learned are it is a great place if your looking to Brand your business as you can get alot of cheap impressions because the click thru rates are really low. Being that the clickthru is so low it is a bit tougher for affiliate marketers advertising offers in which you need those clicks, so you need a real powerful picture (preferably dark in colour to stand out on Facebooks white background) and you also need a very powerful Title and Text ad... by jesse grant http://e-articles.info/e/a/title/Facebook-Ads-For-Beginners/ http://e-articles.info/e/a/title/Facebook-Ads-For-Beginners/ Mon, 09 Mar 2009 14:23:40 GMT Facebook ads give online and offline business' a whole new venue to reach their customers via social networking.  The best thing about facebook ads is that you can really target you audience and track the performance of your campaigns and clickthru demographics from within your own facebook profile. They seem to have made their approval system more easily for advertisers , which was reported all over the net the last few weeks... by jesse grant http://e-articles.info/e/a/title/Facebook-Ads-For-Beginners-Pt1/ http://e-articles.info/e/a/title/Facebook-Ads-For-Beginners-Pt1/ Mon, 09 Mar 2009 15:31:45 GMT It is hard to imagine that in today's online environment that there are companies out there that still don't believe that they require a company website - and if by chance they do have a website the website is so outdated and with website design techniques from 8 years ago. We have just completed a cold calling campaign here in South Africa, calling customer's who do not have websites and offering them a special to get their business online. The most shocking revelation was the amount of companies who as soon as you mentioned website design stated "Sorry we do not require a website - we do not see the need to have one", though my best one was "That's ok I just send my customers to my suppliers website"... by Tracy Theron http://e-articles.info/e/a/title/Why-Small-Companies-Should-be-Online/ http://e-articles.info/e/a/title/Why-Small-Companies-Should-be-Online/ Mon, 02 Feb 2009 16:39:50 GMT   The difference between buying and renting is that if you rent email list, you don't actually get the list of email addresses. Instead, your message is sent by the company, which provides this service. Renting is often cheaper, and it works great, if you don't have to send e-mails to the same addresses repeatedly (some email marketing campaigns become effective only after repeated mailings)... by http://e-articles.info/e/a/title/The-difference-between-buying-and-renting-email-lists/ http://e-articles.info/e/a/title/The-difference-between-buying-and-renting-email-lists/ Thu, 15 Jan 2009 17:47:55 GMT If you want your business to succeed, a search engine friendly website is absolutely necessary.  Typically, search engines will increase your page rank based on the number of other relevant websites that link to yours.  Therefore, gaining backlinks is one of the most important parts of maintaining a website that will attract business partners and customers... by Andy Yeo http://e-articles.info/e/a/title/Web-Directories-and-Inexpensive-Marketing-Strategies/ http://e-articles.info/e/a/title/Web-Directories-and-Inexpensive-Marketing-Strategies/ Thu, 15 Jan 2009 18:55:15 GMT Even though most web directories offer free submission services, you may want to  try paid listings.  Typically, paying a small fee will ensure that your site is reviewed on a high priority basis.  This can mean the difference between thousands of customers visiting your site in a matter of days; or having it languish for month with no visitors... by Andy Yeo http://e-articles.info/e/a/title/Get-Your-Site-Noticed-Faster-With-Paid-Web-Directory-Submissions/ http://e-articles.info/e/a/title/Get-Your-Site-Noticed-Faster-With-Paid-Web-Directory-Submissions/ Thu, 15 Jan 2009 19:23:20 GMT An auto-responder is a computer programme, which itself provides instructions for the computer, that when it receives e-mails, which is an electronic form of mail, from an external source it automatically sends a reply.   A piece of software, driven by a computer program that sends email messages from one computer to another, is called a mail transfer agent.   Auto-responders were originally created to overcome the problem of a mail transfer agent not being able to deliver an e-mail to a particular address... by peter radford http://e-articles.info/e/a/title/Autoresponders/ http://e-articles.info/e/a/title/Autoresponders/ Mon, 05 Jan 2009 20:31:25 GMT   Marketing   Article marketing is a form of advertising in which a business or individual may write short articles related to either their particular business or, in the case of an individual, a subject that may be of particular interest to them. In its broadest sense, an article may be defined as a stand-alone part of a larger written work.   Such articles are often made available for distribution and publication to the wider audience... by peter radford http://e-articles.info/e/a/title/Articles:-How-To-Succeed/ http://e-articles.info/e/a/title/Articles:-How-To-Succeed/ Mon, 05 Jan 2009 21:39:30 GMT Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:   It's always easier to sell if you offer the fish instead of the fishing pole.   Marketing is the ability to create an opportunity and a desire within a prospect to buy your products or services.  The big picture is, nobody wants to put forth the effort to catch the fish... by Robert Skrob http://e-articles.info/e/a/title/How-to-Market-Your-Information-Marketing-Business-So-You-Get-More-Sales-No-Matter-What/ http://e-articles.info/e/a/title/How-to-Market-Your-Information-Marketing-Business-So-You-Get-More-Sales-No-Matter-What/ Sun, 04 Jan 2009 22:47:35 GMT The sheer number of e-commerce websites that exist today is enough to overwhelm any consumer and make the Internet marketing challenge for business owners seem insurmountable.  Bob Regnarus, also known as "The Leads King," has made a successful business out of helping business owners drive more traffic to their websites and inspire visitors to buy once they get there.    Bob was selected to offer his web marketing expertise in "Start Your Own Information Marketing Business," a new book from the Information Marketing Association... by Robert Skrob http://e-articles.info/e/a/title/How-to-Get-More-Website-Traffic-and-Convert-Visitors-into-Buyers-in-Just-3-Steps/ http://e-articles.info/e/a/title/How-to-Get-More-Website-Traffic-and-Convert-Visitors-into-Buyers-in-Just-3-Steps/ Sun, 04 Jan 2009 23:55:40 GMT   Target clients basically measure your company's credibility by determining how many customers are convinced by the effectiveness of your offer. Whether you're marketing or selling your business, target clients would want proof that what you are promising can indeed be of use to them. What better way to show that than by including testimonials in the design and print of your marketing collaterals... by Andrew Michaels http://e-articles.info/e/a/title/The-Advantages-of-Testimonials/ http://e-articles.info/e/a/title/The-Advantages-of-Testimonials/ Sat, 03 Jan 2009 01:23:45 GMT Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible... by Michael Tsirlin http://e-articles.info/e/a/title/Pay-Per-Click-Advertising/ http://e-articles.info/e/a/title/Pay-Per-Click-Advertising/ Tue, 25 Nov 2008 02:31:50 GMT Most of the enterprises use the Knowledge Base Software for managing the information and data related to their employees and their customers. Most of the enterprises emphasize on the importance of a Knowledge Base Software which really helps them enhancing the customer experience and satisfaction level. By using Knowledge Base Software they can set sophisticated privilege levels for data access... by Shah Salman http://e-articles.info/e/a/title/Knowledge-Base-Software:-Enterprise-Class-Solutions/ http://e-articles.info/e/a/title/Knowledge-Base-Software:-Enterprise-Class-Solutions/ Thu, 20 Nov 2008 03:39:55 GMT ================================ There are a lot of tempting offers around the ‘net to buy targeted traffic or leads for your online business. In fact, I was just looking at one this morning that promised 30,000 unique visitors to your website for under $100… Even though I have been online long enough to be wary of such companies, I was actually tempted to test this one out. The way that it was worded (ie “contextual advertising”) led me to believe that my links would be placed on relevant sites and that I was paying for actual click-through’s... by Macgyver Sham http://e-articles.info/e/a/title/Before-You-Buy-Targeted-Traffic/ http://e-articles.info/e/a/title/Before-You-Buy-Targeted-Traffic/ Thu, 20 Nov 2008 04:47:15 GMT Internet marketing is full of opportunities to venture into. There is great potential for success if you are determined and know what you are doing. One of the more difficult things to do is come up with a product to promote... by arjunvishalz http://e-articles.info/e/a/title/Things-to-Consider-When-Selecting-these-Internet-Marketing-Product/ http://e-articles.info/e/a/title/Things-to-Consider-When-Selecting-these-Internet-Marketing-Product/ Wed, 19 Nov 2008 05:55:20 GMT Paid surveys are not new. It seems that as far as Paid surveys go, the opportunities are still available for anyone to cash in on. When talking about the net, it is kind of like talking about ‘The encounters of the third kind’ for the ways to make money on the Internet via Paid surveys seems to be just endless... by SUNIL http://e-articles.info/e/a/title/Paid-Surveys/ http://e-articles.info/e/a/title/Paid-Surveys/ Wed, 19 Nov 2008 06:23:25 GMT The face of internet advertising is changing. Blogging has become a very popular means of advertising through the use of personal reviews as well as blog advertising. Blog advertising can be on a pay per click, pay per X amount of impressions or pay per post basis... by Robert Jensen http://e-articles.info/e/a/title/Promoting-Products-Through-Blog-Advertising/ http://e-articles.info/e/a/title/Promoting-Products-Through-Blog-Advertising/ Fri, 14 Nov 2008 07:31:30 GMT Article marketing is one of the best strategies to make money online. In fact, you can make a lot of profit just concentrating your online marketing using this method. Just ask any top Internet Marketer, which is the best way to promote our business? They will surely answer "Article Marketing"... by Amit Chanana http://e-articles.info/e/a/title/Thing-To-Avoid-In-Your-Article-Marketing-For-Best-Result/ http://e-articles.info/e/a/title/Thing-To-Avoid-In-Your-Article-Marketing-For-Best-Result/ Wed, 12 Nov 2008 08:39:35 GMT Email marketing software is a cost effective way to stay ahead of the competition. It also helps make your clients feel valued. This increases your overall brand awareness and leads to a higher volume of customers walking through your door... by ABHIMANYU KALRA http://e-articles.info/e/a/title/Email-marketing-Software-Can-Help-Weight-Loss-Centers/ http://e-articles.info/e/a/title/Email-marketing-Software-Can-Help-Weight-Loss-Centers/ Tue, 11 Nov 2008 09:47:40 GMT Then avoid these 4 top tips at your peril..... by kritika sharma http://e-articles.info/e/a/title/Want-To-Make-Massive-Profits-From-Adsense/ http://e-articles.info/e/a/title/Want-To-Make-Massive-Profits-From-Adsense/ Wed, 05 Nov 2008 10:55:45 GMT Here is a list of 10 ways that you can get new people into your email list. Most are obvious but you just have to be creative to take advantage of them.   1... by tnivishal http://e-articles.info/e/a/title/Ways-to-Add-People-to-Your-Email-List/ http://e-articles.info/e/a/title/Ways-to-Add-People-to-Your-Email-List/ Wed, 05 Nov 2008 11:23:50 GMT After researching on the various methods of Internet Marketing, you may feel bewildered and bloated with the gargantuan amount of information available. Forum Marketing, Pay-Per-Click advertising, Joint Ventures, zine advertising.... by Saurabh Jain http://e-articles.info/e/a/title/Article-Marketing:-Promotional-Technique-to-Bring-Traffic-to-Your-Website/ http://e-articles.info/e/a/title/Article-Marketing:-Promotional-Technique-to-Bring-Traffic-to-Your-Website/ Tue, 04 Nov 2008 12:31:55 GMT EBooks are selling like hot cakes and this business has become one of the greatest money making businesses online today. And this business can be yours in a matter of hours. Starting an ebusiness may not be as hard as you might think... by Gagandeep Kaur Brar http://e-articles.info/e/a/title/The-fifth-step-is-to-promote-your-resale-rights-eBooks/ http://e-articles.info/e/a/title/The-fifth-step-is-to-promote-your-resale-rights-eBooks/ Tue, 04 Nov 2008 13:39:15 GMT There is no short cut to success. One needs to pitch in their best efforts and hard work in order to succeed. The competition in each and every sphere of life is extremely tough and it's only getting tougher by the day... by harish chandra http://e-articles.info/e/a/title/some-internet-marketing-tactics/ http://e-articles.info/e/a/title/some-internet-marketing-tactics/ Tue, 04 Nov 2008 14:47:20 GMT Articles and press releases are two very helpful search engine marketing strategies that a lot of marketers still use today. But unlike in the past wherein the articles and press release can easily be found by the online community, the massive amount of articles and press releases today have made it more difficult for one to be singled out from the rest. It is now close to impossible that a press release about your new product or an article would be read by everyone... by Hitesh Rattan http://e-articles.info/e/a/title/Two-Very-Helpful-Search-Engine-Marketing-Strategies/ http://e-articles.info/e/a/title/Two-Very-Helpful-Search-Engine-Marketing-Strategies/ Tue, 04 Nov 2008 15:55:25 GMT You want to make money online so you set up a site and add a few affiliate links in it. But wait, you also read online that almost everyone who has a website is having Google Adsense ads on it. It sounds so good because when ever someone clicks on the ads, you get paid for it... by Bhupinder http://e-articles.info/e/a/title/Easily-Earn-More-Money-with-Google-Adsense/ http://e-articles.info/e/a/title/Easily-Earn-More-Money-with-Google-Adsense/ Tue, 04 Nov 2008 16:23:30 GMT So you place a Google Adsense ad on your page and you will begin making money immediately, right? Not exactly, this is a common misconception amongst internet marketers that can cause frustration and ultimately lead too many quitting with no success. If you can believe this, there is actually work and strategic planning involved with you making money with Google Adsense. So what are these secrets to success with Google Adsense you may be wondering? The placement of your Google Adsense ad on the page is crucial to how much money you will make... by amandeep kumar http://e-articles.info/e/a/title/Top-Secrets-for-Sure-Success-with-Google-Adsense/ http://e-articles.info/e/a/title/Top-Secrets-for-Sure-Success-with-Google-Adsense/ Tue, 04 Nov 2008 17:31:35 GMT In the success story of a website, both design and search engine optimization (SEO) play an important role as their work is vital for a successful online presence. While SEO helps in driving traffic to your site, the designing part helps in grabbing the attention of the users. Even though both are essential for the success of a website, yet they employ very different techniques and ideas... by KAMALPREET KAUR http://e-articles.info/e/a/title/Different-SEO-Techniques-for-Success/ http://e-articles.info/e/a/title/Different-SEO-Techniques-for-Success/ Tue, 04 Nov 2008 18:39:40 GMT Thanks to article marketing, there has been a surge of interest in the new methodology of Internet marketing. Look at these points to see how article marketing can be turned into a profitable business. This article is specifically written for marketers who are looking for ways on how they can improve the numbers that they are getting from article marketing so they can grow their business exponentially Do you want to speed up the process of getting the benefits that article marketing can offer? Would you prefer to work as hard as you can rather than sit on your couch and wait for your numbers to go up in the next couple of months? Then, you will need to accelerate your marketing strategies so you can easily pull up your numbers in no time... by Baljit Chimni http://e-articles.info/e/a/title/Easily-Make-Profits-with-Article-Marketing/ http://e-articles.info/e/a/title/Easily-Make-Profits-with-Article-Marketing/ Mon, 03 Nov 2008 19:47:45 GMT 1.  Make your cover "lumpy" by enclosing a little, inexpensive free gift. Make sure the gift has your company name and contact information on it and that the gift is something a person would want to keep - such as a nice pen, a good highlighter, etc... by BEANT KAUR BAJAJ http://e-articles.info/e/a/title/To-write-a-triumphant-sales-letter,-present-are-numerous-strategies-you-should-employ/ http://e-articles.info/e/a/title/To-write-a-triumphant-sales-letter,-present-are-numerous-strategies-you-should-employ/ Mon, 03 Nov 2008 20:55:50 GMT Using Banners to market your web site Banner advertising is on just about every web site you visit today. Banners are a form of advertising. This advertising is used to help pay for the site and help make the owner money... by Chandni Gupta http://e-articles.info/e/a/title/Using-Banners-Ad-and-Classified-Ads/ http://e-articles.info/e/a/title/Using-Banners-Ad-and-Classified-Ads/ Mon, 03 Nov 2008 21:23:55 GMT Keyword research should be the first thing you do before you even start a new blog. If you ever want to make money online or make money blogging for that matter, then you need to understand how important it really is to know how to do proper keyword research. Not only that but you should also understand that the time to do keyword research is before you buy a domain and start a new site or blog... by Shiv Kumar Chhibber http://e-articles.info/e/a/title/Do-You-Know-what-is-the-first-thing-a-Blogger-Do/ http://e-articles.info/e/a/title/Do-You-Know-what-is-the-first-thing-a-Blogger-Do/ Mon, 03 Nov 2008 22:31:15 GMT Since internet usage exploded in the 1990‘s, internet marketing has become a marketing tool that every business takes advantage of. Businesses from the largest to the smallest use internet marketing to get the word out about their products and services. The reason for this is simply because you can reach the largest amount of your customer base on an international level at an extremely low cost... by CODY JAKES http://e-articles.info/e/a/title/Different-Strategies-for-Marketing-on-the-Internet/ http://e-articles.info/e/a/title/Different-Strategies-for-Marketing-on-the-Internet/ Mon, 03 Nov 2008 23:39:20 GMT When you look at advanced internet marketing, it may look very tricky initially. However it is not so, if you are well prepared. You may begin to gather resources online or even take internet marketing lessons if the need arises... by CODY JAKES http://e-articles.info/e/a/title/Advanced-and-Beneficial-Internet-Marketing/ http://e-articles.info/e/a/title/Advanced-and-Beneficial-Internet-Marketing/ Mon, 03 Nov 2008 01:47:25 GMT The best 10 affiliate marketing tips a full 76% of people trying to earn income from the web found the task too confusing, too expensive or downright impossible! Some have no idea what so ever how to work with affiliate marketing; and end up spending time and even money with out any results. The other knows exactly what affiliate marketing is and what it takes but they do not want to work and give it some time "they do not treat it as business". Affiliate marketing is a business require work "some times hard work", time "which mean patient" and money "yes like any business affiliate marketing require investment and expenses"... by Pritpal Doad http://e-articles.info/e/a/title/What-Are-the-Affiliate-marketing-steps/ http://e-articles.info/e/a/title/What-Are-the-Affiliate-marketing-steps/ Mon, 03 Nov 2008 02:55:30 GMT Website Conversion Rate, Pain in the Neck? Increasing your website's conversion rate should be your top priority before spending your time and money on Search Engine Optimization, or Search Engine Marketing. It is true that traffic is important. However, without a good conversion rate, the traffic that you paid for, means absolutely nothing! Here's a list of some useful tips: (not in particular order) 1... by Aaron Lee http://e-articles.info/e/a/title/Website-Conversion-Rate/ http://e-articles.info/e/a/title/Website-Conversion-Rate/ Wed, 29 Oct 2008 03:23:35 GMT Sometimes we get nothing after studying and searching for hours after hours. Another time we can just casually find a source of inspiration to reach on the top. So take your time off when it gets dark in your mind, get relaxed and you will have the ideas and energy to conquer the world... by Jayesh Khandor http://e-articles.info/e/a/title/Internet-Marketin:-An-Extreme-Sport/ http://e-articles.info/e/a/title/Internet-Marketin:-An-Extreme-Sport/ Tue, 21 Oct 2008 04:31:40 GMT Advertisements may be as passage, such as those found in Google’s AdSense link encode; graphics, such as those found in numerous banners posted online; and streaming media, such as harmony or video, that can give life to entertainment or adult place. While they take their time to learn and take action on registering an area name and web multitude, creating web sites with FrontPage, uploading the store with FTP, they can get ongoing immediately with Affiliate marketing and AdSense Publishing. Contextual advertising the big come back of PPC came when Google launched AdSense in 2003, the birth of contextual Advertising... by zion datamatics GG http://e-articles.info/e/a/title/Affiliate-marketing-and-AdSense-publishing/ http://e-articles.info/e/a/title/Affiliate-marketing-and-AdSense-publishing/ Wed, 24 Sep 2008 05:39:45 GMT Learning to increase membership sales isn't as complex as it seems. While some may want you to believe that it's as complicated as advanced calculus, it's not. You might find it surprising to know that increasing membership sales is as easy as 1,2,3... by mandeepp kaur http://e-articles.info/e/a/title/Tips-to-Increase-Membership-Site-Profits/ http://e-articles.info/e/a/title/Tips-to-Increase-Membership-Site-Profits/ Fri, 19 Sep 2008 06:47:50 GMT Do you believe that you do not need a website for your business to be successful? The answer to this is that your company does not only need a website, but needs a website designed to your exact business needs. Having a website is required for your business to grow and become successful! If you don not get a website you could be waving goodbye to the biggest opportunity of a lifetime. The purpose of this article is because most people I talk to regarding this subject do not realize how it impacts their business success... by Vincent Oosthuizen http://e-articles.info/e/a/title/Website-Design:-Why-you-need-a-website/ http://e-articles.info/e/a/title/Website-Design:-Why-you-need-a-website/ Sun, 31 Aug 2008 07:55:55 GMT Twitter is a free social networking service that allows you to micro-blog by sending short "updates" of 140 characters or less to others via a text message from your mobile phone, by typing a message from the Twitter site or using instant messaging from Jabber or Google Talk. Twitter is the most widely used microblogging network in the world. Micro-blogging is a very powerful and increasingly popular way to communicate with friends and clients, build buzz, and generate prospective business leads... by Jonathan Mckay http://e-articles.info/e/a/title/Micro-Blog-with-Twitter/ http://e-articles.info/e/a/title/Micro-Blog-with-Twitter/ Thu, 21 Aug 2008 08:23:15 GMT Many people in the United States have noticed a decline in the effectiveness of the once-vaunted Do Not Call registry in past years. Calls from telemarketers have returned in full force, alongside those from political candidates and nonprofits. Many people now complain about getting so-called “robocalls,” where a computer is on the other end saying to click a button if interested in a product or service... by Dean Vesuvio http://e-articles.info/e/a/title/How-Do-I-Stop-Annoying-Telemarketers/ http://e-articles.info/e/a/title/How-Do-I-Stop-Annoying-Telemarketers/ Wed, 18 Jun 2008 09:31:20 GMT one of the most effective ways to successfully advertise your website is to expose it to as many people as possible at very little or no cost to you. This is why PPC advertising is so hot these days. Since its birth, it was deemed as by far the easiest way to generate traffic online... by Colin Klinkert http://e-articles.info/e/a/title/How-To-Effectively-Use-Google-Adwords-In-Your-PPC-Ad-Campaigns/ http://e-articles.info/e/a/title/How-To-Effectively-Use-Google-Adwords-In-Your-PPC-Ad-Campaigns/ Wed, 18 Jun 2008 10:39:25 GMT Email marketing can be of great help to your website promotion and sale, only if they are planned the right way. Read furthers to known important email marketing tips. Now, that you have taken the good decision of running an email marketing project, lets just tell you the benefits of this marketing tool... by lalita N http://e-articles.info/e/a/title/What-to-consider-in-your-Email-Marketing-Campaign/ http://e-articles.info/e/a/title/What-to-consider-in-your-Email-Marketing-Campaign/ Thu, 01 May 2008 11:47:30 GMT Article entitles some of the basic but critical Pay Per Click Advertising Tips to make the PPC Campaign successful and help in getting the maximum output of the PPC Campaign If you are starting an internet business, then chances are that you will come across the concept of Pay per Click (PPC) Advertising. Basically, it is one of the methods of promoting your business through the concept of online advertising. Anybody and everybody who uses the internet for conducting business right from small businesses to multi-million conglomerates use this advertising technique to attract targeted traffic to their site... by Shruti http://e-articles.info/e/a/title/PPC-Advertising-Tips/ http://e-articles.info/e/a/title/PPC-Advertising-Tips/ Mon, 21 Apr 2008 12:55:35 GMT Have you ever seen the popups or adverts on a website “get free laptop etc”? Well I come across such adverts all the time, and one day my curiosity got the better of me. I decided to sign up to a website offer said free gift, this was a free Xbox 360. Now I have a very optimistic view of these type of websites, but after seeing so many I thought there has to be something about them to warrant so many sites and adverts... by harvey warburton http://e-articles.info/e/a/title/How-the-free-gift-wesites-work/ http://e-articles.info/e/a/title/How-the-free-gift-wesites-work/ Wed, 16 Apr 2008 13:23:40 GMT Here’s a question for you: do you think it is easier to sell your product or services to a complete stranger or to a person with whom you’ve had contact before; whether it's an email conversation, forum participation, blog interaction or even an existing customer relationship (i.e. an existing customer)... by William Lockhart http://e-articles.info/e/a/title/Internet-Income-Basics:-Customer-Base-Development/ http://e-articles.info/e/a/title/Internet-Income-Basics:-Customer-Base-Development/ Tue, 01 Apr 2008 14:31:45 GMT Internet marketing for businesses plays a key role to reach target markets and for business growth. As the number of online visitors is gradually increasing, many businesses are looking for various opportunities in Internet marketing. According to http://e-articles.info/e/a/title/Internet-Marketing-Solutions-For-Business-Success/ http://e-articles.info/e/a/title/Internet-Marketing-Solutions-For-Business-Success/ Wed, 26 Mar 2008 15:39:50 GMT So you've started your own classifieds site and now want to make money from it. Where you should start from? In this article you can find basic steps on how to make business from your site. Choose your business model First of all figure out what business model you're going to use... by Tom Lander http://e-articles.info/e/a/title/How-to-make-money-with-your-established-classifieds-site/ http://e-articles.info/e/a/title/How-to-make-money-with-your-established-classifieds-site/ Sat, 22 Mar 2008 16:47:55 GMT Online marketing or advertisements are making space of their own... by Prime Real http://e-articles.info/e/a/title/Importance-of-Online-Marketing/ http://e-articles.info/e/a/title/Importance-of-Online-Marketing/ Fri, 21 Mar 2008 17:55:15 GMT Many webmasters fail to see why their sales are far below expectations. Any one who tries to run or even runs an online business must understand that a shiny website does not necessary sells. If your website does not http://e-articles.info/e/a/title/Know-your-visitors/ http://e-articles.info/e/a/title/Know-your-visitors/ Sat, 08 Mar 2008 18:23:20 GMT Anybody knows Google. Google has created the most sophisticated Search Engine. It is very simple to use... by Ofer Solomonov http://e-articles.info/e/a/title/The-Google-AdSense-Adventure/ http://e-articles.info/e/a/title/The-Google-AdSense-Adventure/ Fri, 22 Feb 2008 19:31:25 GMT A Brief History of MySpace Myspace was originally started by eUniverse in 1998. At the launch, the project leads were Chris DeWolfe, Tom Anderson, and Josh Berman. When it launched, Social Networking had not yet come into it's own on the internet; making marketing it quite difficult... by Michael Reginald http://e-articles.info/e/a/title/A-Brief-History-of-Myspace-and-Myspace-Marketing/ http://e-articles.info/e/a/title/A-Brief-History-of-Myspace-and-Myspace-Marketing/ Wed, 20 Feb 2008 20:39:30 GMT I know lots of blogger know about Adsense and how they can earn through it. But, as a blogger or a SEO do you follows its Terms and Conditions? As we all know, Adsense is one of the best way to provide income for so many websites. Bloggers put those ads on their sites for them to earn through clicks or impressions... by Seo Writter http://e-articles.info/e/a/title/Earning-Money-Through-Adsense/ http://e-articles.info/e/a/title/Earning-Money-Through-Adsense/ Fri, 01 Feb 2008 21:47:35 GMT Imagine a company that makes the best of everything. Every product and service that they offer is the best in the market and all everyone wants is that brand and nothing else. Imagine the revenue that this company would be generating day in and day out! Now you can pinch or shake yourself awake because all that the above scenario can be is a daydream... by Jeev Trika http://e-articles.info/e/a/title/Are-You-Targeting-Your-Traffic/ http://e-articles.info/e/a/title/Are-You-Targeting-Your-Traffic/ Wed, 02 Jan 2008 22:55:40 GMT Advertising your online business is the most important step you can take to get your business noticed by your target audience. It is surprising how many businesses overlook the importance of promoting their new business. One of the best and easiest solutions of promoting your online business is by listing with free business directories... by Bernard http://e-articles.info/e/a/title/Directory-Advertising,-move-into-the-fast-lane/ http://e-articles.info/e/a/title/Directory-Advertising,-move-into-the-fast-lane/ Tue, 01 Jan 2008 23:23:45 GMT Real estate industry and especially selling real estate is very competitive, well known fact. Real estate agent websites attract new leads, visitors browsing information on your state, county, country and specific areas where you live and promote real estate. The following short list of ideas is not exhaustive and is nothing new to most of us, although a gentle reminder does help at times... by Ray Blanchett http://e-articles.info/e/a/title/30-Ways-to-Improve-Real-Estate-Websites-for-2008/ http://e-articles.info/e/a/title/30-Ways-to-Improve-Real-Estate-Websites-for-2008/ Mon, 10 Dec 2007 01:31:50 GMT You’ve built a great website, and spent bucketful of cash on web marketing to ensure your site is the most visited on the planet. Your website appears on first position on the search engines in every country. But, even though you want to cater to an international customer base you tend to receive orders mostly from the UK or the US... by translation india team http://e-articles.info/e/a/title/Benefits-of-Website-Localization/ http://e-articles.info/e/a/title/Benefits-of-Website-Localization/ Wed, 28 Nov 2007 02:39:55 GMT Email marketing is labeled as a killer method when it comes to efficiency, low-cost Internet marketing endeavors. Indeed, it is the most widely used and have the best reputation by providing targeted traffic to websites. It is used to keep in touch with your clients or prospective clients, send invitations, or make special offers... by David Riewe http://e-articles.info/e/a/title/Email-Marketing:-Affordable-Internet-Marketing-Technique/ http://e-articles.info/e/a/title/Email-Marketing:-Affordable-Internet-Marketing-Technique/ Thu, 15 Nov 2007 03:47:15 GMT The desire to communicate is among the most primitive living creatures, and particularly in humans. Since time immemorial, the means and techniques of communication have worked on and refined. The beginning of man communicated orally or in writing... by Deepshikha Khosla http://e-articles.info/e/a/title/A-brief-history-of-email/ http://e-articles.info/e/a/title/A-brief-history-of-email/ Thu, 15 Nov 2007 04:55:20 GMT Professional Marketing can be fun, stimulating and creative. It can also be very frustrating and costly if you do not know what results they are looking for or how to evaluate the cost effective methods of marketing. Over the years, people have come to know me for my unique ability to develop low-cost and no cost strategies to market and promote professional product or service... by Kathleen Gage http://e-articles.info/e/a/title/7-No-Cost-Tips-to-Market-Your-Business/ http://e-articles.info/e/a/title/7-No-Cost-Tips-to-Market-Your-Business/ Thu, 15 Nov 2007 05:23:25 GMT Magazines are the widely used medium of information since its creation. Now M-Express have seen its potentiality in selling magazine online, making it the first ever online magazine shop here in the philippines. Next to the internet, magazines are one of the most informative medium that a lot of us use... by eric dimaano http://e-articles.info/e/a/title/The-First-ever-Magazine-online-free-delivery/ http://e-articles.info/e/a/title/The-First-ever-Magazine-online-free-delivery/ Wed, 14 Nov 2007 06:31:30 GMT Want to get the most media attention and spotlight for your company? Then, the first place to start is with a HUGE release. Now I can almost see half you leave now, dreading the thought of having to write one of them. But wait! I will show you easy ways to make your press release work for you and the attention it deserves... by Diana Ennen http://e-articles.info/e/a/title/Steps-to-a-Writing-an-Effective-Press-Releases/ http://e-articles.info/e/a/title/Steps-to-a-Writing-an-Effective-Press-Releases/ Wed, 14 Nov 2007 07:39:35 GMT We all understand the importance of good "expertise" when it comes to our interpersonal communication-it can help us achieve the results we need. Our communication determines the view others have of us know or ignorant, rude or pleasant, professional or immature. Most of the time, it is face-to-face or telephone conversations, where we have some control over the impression that we are doing on others... by Angela Nielsen http://e-articles.info/e/a/title/Email-Etiquette/ http://e-articles.info/e/a/title/Email-Etiquette/ Mon, 12 Nov 2007 08:47:40 GMT With the advent and rapid growth of email, some may think that direct mail is a thing of the past. But make no mistake: direct mail is here to stay. Certainly, if not executed well, direct mail can appear impersonal to consumers... by Andrew Brown http://e-articles.info/e/a/title/Get-Direct-Mail-Working-For-You:-how-to-ensure-an-effective-direct-mail-campaign/ http://e-articles.info/e/a/title/Get-Direct-Mail-Working-For-You:-how-to-ensure-an-effective-direct-mail-campaign/ Fri, 09 Nov 2007 09:55:45 GMT Being successful means growing revenues, and this is where marketing comes into play. There are all kinds of marketing techniques being touted today ranging from traditional forms like direct mail and print advertising to brand new tactics like using Web 2.0 avenues (e... by Andrew Brown http://e-articles.info/e/a/title/Stand-Out-with-Guerilla-Marketing/ http://e-articles.info/e/a/title/Stand-Out-with-Guerilla-Marketing/ Thu, 08 Nov 2007 10:23:50 GMT Ever wonder why your ad perfectly well fail to attract the attention you want? There should be no-tens, hundreds, the prospect of buyers flooding your mailbox with offers. After all, you are offering a mint baseball card, an old coat, virgin cars, wholesale prices of sport, and whatever other attractive items are in your inventory. Instead, you have a very slow trickle of questions, a handful of sales... by Donald Lee http://e-articles.info/e/a/title/3-Elements-to-a-Deal-Sealing-Classified-ad/ http://e-articles.info/e/a/title/3-Elements-to-a-Deal-Sealing-Classified-ad/ Mon, 05 Nov 2007 11:31:55 GMT Banner advertising is very popular with pay per click (PPC) advertisers; the ability to broadcast an ad in many places related to the ad is a very tempting offer. If you have ever owned a Google Adwords™ account, you will know that a large mass of clicks come from banner or http://e-articles.info/e/a/title/The-Truth-About-Pay-Per-Click-Banner-Advertising/ http://e-articles.info/e/a/title/The-Truth-About-Pay-Per-Click-Banner-Advertising/ Tue, 16 Oct 2007 12:39:15 GMT The world of Pay Per Click Advertising can be both dangerous and fun. Doing the right thing can result in a successful advertising campaign, happy and satisfied customers and a great response to whatever you are promoting, be it affiliate or your own online store. On the same field, inexperience and a big wallet can be a dangerous mix, with some first time advertisers loosing hundreds sometimes thousands of dollars before turning a sale, only people who have experienced the loss can really appreciate the words here... by Tony Schirmer http://e-articles.info/e/a/title/Playing-in-the-PPC-Minefield/ http://e-articles.info/e/a/title/Playing-in-the-PPC-Minefield/ Tue, 16 Oct 2007 13:47:20 GMT Like advertisers, marketers and business professionals from many states across the U.S. (and beyond), the amount of resources invested by online Utah advertisers in Internet advertising services are growing every year... by Marci Crane http://e-articles.info/e/a/title/Utah-Internet-Advertising:-The-Rights-of-the-Self-Important-Consumer/ http://e-articles.info/e/a/title/Utah-Internet-Advertising:-The-Rights-of-the-Self-Important-Consumer/ Fri, 12 Oct 2007 14:55:25 GMT Though women make or influence the bulk of consumer purchases in the United States today, they no longer have much time to devote to traditional shopping, driving from store to store, so they are heading online. And, even given their initial privacy and security concerns, women seem to be rapidly gaining comfort shopping online. To serve their preferences and to keep these savvy women lingering longer, Web sites will have to improve in functionality and customer experience... by Geanina Stark http://e-articles.info/e/a/title/How-Do-Women-View-and-Use-the-Internet/ http://e-articles.info/e/a/title/How-Do-Women-View-and-Use-the-Internet/ Mon, 08 Oct 2007 15:23:30 GMT Below is a list of rules you have to consider when researching and marketing online. DOS Pose questions in a fun, conversational tone. Package the experience as self-discovery and entertainment, where possible... by Karl Mitrovic http://e-articles.info/e/a/title/Online-research-dos-and-don'ts/ http://e-articles.info/e/a/title/Online-research-dos-and-don'ts/ Mon, 08 Oct 2007 16:31:35 GMT Rasmussen College is believed to be the only higher education institution in the world to devote a degree program to teaching students how to reach consumers through Internet marketing-based tactics. ORLANDO, FLA. — The advent of the Internet is changing the face of advertising and marketing by opening up a new world of opportunities to reach consumers of myriad products and services... by Lorrie Walker http://e-articles.info/e/a/title/Rasmussen-College-Breaks-New-Ground-with-Internet-Marketing-Degree-Program/ http://e-articles.info/e/a/title/Rasmussen-College-Breaks-New-Ground-with-Internet-Marketing-Degree-Program/ Tue, 02 Oct 2007 17:39:40 GMT The process of sending and receiving e-mail involves two types of systems: the mail client (that’s you) and the mail server (similar to the post office).To understand e-mail headers, one must understand that e-mail doesn’t simply go from points A to B and suddenly “You have mail!” In many cases, an e-mail message routes through four computers before it reaches its destination.Technically speaking, the total number of systems involved in the full process of e-mail delivery is about twice that, but it’s transparent and performed efficiently... by Bennie Chard http://e-articles.info/e/a/title/E-Mail-Headers/ http://e-articles.info/e/a/title/E-Mail-Headers/ Fri, 28 Sep 2007 18:47:45 GMT Optimizing your site can be done, following dozens of methods. This whitepaper covers the basics of optimizing your site for top search engine rankings. For any further query or clarification/discussion about this whitepaper, please contact SEOguru Technologies, email http://e-articles.info/e/a/title/Internet-Marketing-Terms/ http://e-articles.info/e/a/title/Internet-Marketing-Terms/ Thu, 27 Sep 2007 19:55:50 GMT Learn how to use a very powerful online marketing strategy with virtually no expenses involved. But you have to be very careful! In an era of the all-pervasive Internet in which novel and innovative marketing theories and concepts are giving tradition a run for their money, the concept of astroturf marketing is slowly but surely becoming the order of the day. If used correctly, astroturf marketing can propel your site visitor count exponentially in a matter of weeks... by The live2support admins http://e-articles.info/e/a/title/Astroturf-Marketing-Done-Ethically/ http://e-articles.info/e/a/title/Astroturf-Marketing-Done-Ethically/ Fri, 21 Sep 2007 20:23:55 GMT So you have a traditional offline business. Perhaps it is a brick and mortar business like a retail store. Or perhaps your enterprise is a professional service that you offer to national accounts... by Frank Cheshire http://e-articles.info/e/a/title/Online-Marketing:-Good-Reasons-I-Should-Use-It-For-My-Offline-Business/ http://e-articles.info/e/a/title/Online-Marketing:-Good-Reasons-I-Should-Use-It-For-My-Offline-Business/ Sun, 09 Sep 2007 21:31:15 GMT Focusing on the basics may be the easiest rule of thumb for providing the on- and off-line customer experiences that women demand. Especially within the online realm, women want relevance, not glitter, and effective relationship-building efforts on your part will seal the deal. Following are some customer service best practices that should help strengthen long-term relationships with your female customers: Post your URL... by Geanina Stark http://e-articles.info/e/a/title/Nine-Essentials-for-Enhancing-the-Online-Customer-Experience/ http://e-articles.info/e/a/title/Nine-Essentials-for-Enhancing-the-Online-Customer-Experience/ Fri, 07 Sep 2007 22:39:20 GMT When you get billed for each visitor through search engine, the business model is known as Pay per Click (PPC). Pay per Click results usually appear as “sponsored link“ above or besides the organic search engine rankings. Organic search engine results are displayed as normal URL’s on SERPs (Search Engine Result Pages)... by Manish Chauhan http://e-articles.info/e/a/title/Pay-per-Click-vs.-Organic-Search-Engine-Optimization/ http://e-articles.info/e/a/title/Pay-per-Click-vs.-Organic-Search-Engine-Optimization/ Thu, 31 May 2007 23:47:25 GMT If the cost of Google (and other search engine) Adwords, or PPC's (pay per clicks) are killing you, or stopping YOU from booming online, I strongly suggest you find out how to get your advertising FREE - for life! This secret is so simple, yet "zen", it will blow you away and give YOU need hope for earning online, to create the lifestyle YOU WANT. In fact Google is LOVING this $67 e-book and support site, as it promotes more advertising, and aslo allows more of the "little guys and gals" to play with the "big boys" with highly targeting niche web promotions and good online marketing. The key is to: 1) Either use this potent information to boost YOUR niche business, or 2) Learn the strategies to allow YOU to sell for others, at almost no  extra time or monetary cost to yourself... by Stacey http://e-articles.info/e/a/title/How-to-Crack-Free-The-Google-Adwords-Code/ http://e-articles.info/e/a/title/How-to-Crack-Free-The-Google-Adwords-Code/ Wed, 30 May 2007 01:55:30 GMT When Microsoft purchased online ad firm aQuantive, it represented the third of the internet's biggest players acquiring a well-trafficked online advertising firm. Since Google's purchase of DoubleClick and Yahoo's acquisition of Right Media, expert financial bloggers have been speculating that the industry is ripe for acquisition. Expert financial bloggers, http://e-articles.info/e/a/title/What-is-next-for-Microsoft:-a-Quantive-and-yet-to-be-purchased-ValueClick/ http://e-articles.info/e/a/title/What-is-next-for-Microsoft:-a-Quantive-and-yet-to-be-purchased-ValueClick/ Fri, 25 May 2007 02:23:35 GMT I have been in business for 16 years in a variety of industries - but the common factor for all, was, I would never let my staff mail out a letter unless it was on a company letterhead. It didn't matter if that letter was to a prospective customer, to pay an account, or to the Prime Minister, any correspondence leaving our premises had to be on a letterhead and neatly presented. So the question I pose - as a business owner would you, or do you, allow your staff to send out company quotes, mail outs, or even general correspondence on a plain piece of paper - or not on company letterhead? I thought not... by David Caruso http://e-articles.info/e/a/title/The-Letterhead-of-the-21st-Century/ http://e-articles.info/e/a/title/The-Letterhead-of-the-21st-Century/ Wed, 25 Apr 2007 03:31:40 GMT It’s a great idea to trade links with other websites that are relevant to your own. Why? Search engines, particularly Google, base their rankings in the search engine returns on how many websites are linked to your website. It also gives weight to the size and importance of the websites linked to your website... by Odis Nash http://e-articles.info/e/a/title/Link-Trading/ http://e-articles.info/e/a/title/Link-Trading/ Fri, 20 Apr 2007 04:39:45 GMT Community is touted as a great way to market products and services. Is it? Well, it’s a mixed bag. First take a look at what community is before you decide whether it’s right for you and your products... by Mike Miotke http://e-articles.info/e/a/title/Marketing-in-Communities/ http://e-articles.info/e/a/title/Marketing-in-Communities/ Sun, 15 Apr 2007 05:47:50 GMT There are many more online-marketing techniques than this book has covered, although the book includes the major ones applicable to eBay businesses. When presented with new marketing opportunities, you need to keep some procedures in mind. Here are some guidelines for evaluating marketing schemes: 1... by Odis Nash http://e-articles.info/e/a/title/Cost-Effectiveness-Review-Procedures/ http://e-articles.info/e/a/title/Cost-Effectiveness-Review-Procedures/ Thu, 29 Mar 2007 06:55:55 GMT With email you can carry out a variety of marketing campaigns. These are effective campaigns that you do with a minimum of time, effort, and expense. Email Techniques Let’s look at a few things you can do with email... by Mike Miotke http://e-articles.info/e/a/title/Email-Marketing/ http://e-articles.info/e/a/title/Email-Marketing/ Wed, 28 Mar 2007 07:23:15 GMT Can you use advertising to build your brand? You bet! Advertising is a traditional way to build brands, and is perhaps the most widely used and effective way to do so. That does not bode well for building your eBay brand, however, because advertising tends to be expensive. Even on the Web it tends to be expensive... by Bart McNee http://e-articles.info/e/a/title/eBay-Advertising/ http://e-articles.info/e/a/title/eBay-Advertising/ Fri, 23 Mar 2007 08:31:20 GMT In today's economy, the pressure is on for the marketing department to improve upon results with a scaled back budget If you are not already using ROI measurements to guide your marketing investments, now is the time to do so - but make sure you avoid these common errors that can lead to poor decision-making. Many of these errors are made by wellrespected, leading marketing companies and consultants, so check your own internal measurements carefully. Error #1: Revenue is used in place of return In the English language, "return" could be construed to mean everything gained back from an investment, but in the financial language, return is equal to the net profit minus the original investment... by Lessie Koegel http://e-articles.info/e/a/title/SEVEN-COMMON-ERRORS-IN-ROI-MEASUREMENTS/ http://e-articles.info/e/a/title/SEVEN-COMMON-ERRORS-IN-ROI-MEASUREMENTS/ Sun, 18 Mar 2007 09:39:25 GMT As the relationship changes from casual browser to interested prospect and then to active buyer, your Web site can collect a whole host of personal preferences, plans, penchants, and peccadilloes. You need merely ask. Coupling that information with offline data from surveys and commercial databases, you now have a chance to build a fully realized portrait of each customer... by Xavier D. Lewis http://e-articles.info/e/a/title/Personalization-of-your-website-services/ http://e-articles.info/e/a/title/Personalization-of-your-website-services/ Sun, 18 Mar 2007 10:47:30 GMT The Merriam-Webster site (www.m-w.com) defines loyal as "unswerving in allegiance... by Xavier D. Lewis http://e-articles.info/e/a/title/Loyalty-of-your-website-visitors/ http://e-articles.info/e/a/title/Loyalty-of-your-website-visitors/ Sun, 18 Mar 2007 11:55:35 GMT Introduction In order to understand the various ways interactive ads are delivered today and how these different delivery methods affect measurement, CASIE asked Richard (Dick) Bennett of Audit Bureau of Circulations (ABC) to author a paper on this topic. Dick is the Senior Vice President of Audit Services for ABC and ABC Interactive. This paper will describe a number of different approaches of serving online advertisement banners, as well as different technologies which have been developed to deal with the measurement problems caused by caching... by Dick Bennett http://e-articles.info/e/a/title/How-Interactive-Ads-are-Delivered-and-Measurement-Implication/ http://e-articles.info/e/a/title/How-Interactive-Ads-are-Delivered-and-Measurement-Implication/ Sun, 18 Mar 2007 12:23:40 GMT We need to be able to intelligently discuss the differences between the following: • Visitor • Unique visitor • Return visitor • Qualified visitor • Stale visitor • User • Customer Visitor Somebody comes to your Web site. Pages have been served. Links have been clicked... by Fred Milak http://e-articles.info/e/a/title/Valuing-Visitors-of-your-Website/ http://e-articles.info/e/a/title/Valuing-Visitors-of-your-Website/ Sat, 17 Mar 2007 13:31:45 GMT The old joke goes that if you took all the economists in the world and laid them out end to end, they'd all be pointing in different directions. The same can be said about marketing people when discussing the relative importance of the various components of a direct mail campaign. In October 2001, David Cabrera of Aura Corporation (www... by Fred Milak http://e-articles.info/e/a/title/Email-Marketing-Promotions/ http://e-articles.info/e/a/title/Email-Marketing-Promotions/ Sat, 17 Mar 2007 14:39:50 GMT The people occupying the executive suite are looking from the top down. Approach them in terms of revenues, not page views, and operational issues rather than operating systems. Bill Heerman at the electric utility Southern Company understands how to approach the top brass... by Helena Paparova http://e-articles.info/e/a/title/Aligning-Web-Goals-with-Corporate-Goals/ http://e-articles.info/e/a/title/Aligning-Web-Goals-with-Corporate-Goals/ Fri, 16 Mar 2007 15:47:55 GMT Even with hardware getting cheaper and analytic software becoming more prevalent, there comes a point of diminishing returns when your returns are being measured. If your Web site is generating 2 gigabytes of server and transaction logs every day and you need machines twice the size of the servers to keep up with the analysis of that data, at some point you have to throw up your hands and say, "Either give me another number cruncher or stop asking for new reports!" Motorola ran a spreadsheet last year that resulted in a cost of $120 per person to analyze sufficient detail to satisfy upper management. That might have been fine if they were looking at prospects considering the purchase of satellite and broadcast network systems... by Helena Paparova http://e-articles.info/e/a/title/Whats-the-ROI-of-Measuring-ROI/ http://e-articles.info/e/a/title/Whats-the-ROI-of-Measuring-ROI/ Fri, 16 Mar 2007 16:55:15 GMT Getting the most out of your server logs will take more than a college intern and a case of Mountain Dew. You're going to need some tools. Be forewarned: There are many of them and they're not all readily comparable... by Fred Milak http://e-articles.info/e/a/title/What-to-Look-for-in-a-Log-Sawing-Tool/ http://e-articles.info/e/a/title/What-to-Look-for-in-a-Log-Sawing-Tool/ Fri, 16 Mar 2007 17:23:20 GMT Benchmark is an after-the-fact snapshot metric whose utility is in the comparison with other snapshots. A downstream metric might have some utility for benchmarking a process against other instances of itself, but in order to be useful to another process in another organization, a thorough normalization must take place, making sure the process and general context is similar between the two cases. Here's where we run into difficulty... by Fred Milak http://e-articles.info/e/a/title/Benchmarking/ http://e-articles.info/e/a/title/Benchmarking/ Wed, 14 Mar 2007 18:31:25 GMT 1. The opening of the letter should be treated with the same reverence as a headline. You have to grab the reader’s attention quickly and make them want to keep on reading... by Wanda Stateson http://e-articles.info/e/a/title/Ways-to-make-a-direct-mail-letter-effective/ http://e-articles.info/e/a/title/Ways-to-make-a-direct-mail-letter-effective/ Thu, 22 Feb 2007 19:39:30 GMT What is an autoresponder? Autoresponders are probably the best advertising tool on the internet. They were designed to automatically reply with an automatic response to any email message it gets. They are also known as email on demand, mailbots and automatic email... by Walter Nathan http://e-articles.info/e/a/title/What-is-an-Autoresponder-and-Types-of-Autoresponders/ http://e-articles.info/e/a/title/What-is-an-Autoresponder-and-Types-of-Autoresponders/ Thu, 22 Feb 2007 20:47:35 GMT Develop Your Own Mailing List It is very important to develop your very own list of targeted potential clients. No matter what tactics you are currently using, if you’re not collecting the email addresses of your clients you are exactly guaranteeing your failure. Mailing lists allows you to create a targeted list of potential clients in which you can promote your product or service on a regular basis... by Walter Nathan http://e-articles.info/e/a/title/How-to-Develop-your-own-Mailing-List/ http://e-articles.info/e/a/title/How-to-Develop-your-own-Mailing-List/ Thu, 22 Feb 2007 21:55:40 GMT A large portion of the email I receive is junk. But I have to be sure before deleting. I can usually figure this from the preview screen (Eudora), but sometimes I have to open it to be certain... by Ergi Kaloian http://e-articles.info/e/a/title/Does-your-email-look-like-junk-(q)/ http://e-articles.info/e/a/title/Does-your-email-look-like-junk-(q)/ Thu, 15 Feb 2007 22:23:45 GMT Creating an autoresponder course is not a big deal. Sounds too good to be true! Read yourself Choose a Subject The very first step in creating an autoresponder course is to decide upon a subject of your course. You should target your potential customers and choose such a subject in which you have a great deal of knowledge... by Wanda Stateson http://e-articles.info/e/a/title/Creating-an-Auto-Responder-Course/ http://e-articles.info/e/a/title/Creating-an-Auto-Responder-Course/ Tue, 23 Jan 2007 23:31:50 GMT Judging from what I receive, lots of people have not thought much about email. Yet dealing with it effectively is vitally important to the success of your business. This may be the most overlooked and under-valued aspect of doing business on the Web... by Ergi Kaloian http://e-articles.info/e/a/title/How-to-act-when-receiving-important-business-E-mails/ http://e-articles.info/e/a/title/How-to-act-when-receiving-important-business-E-mails/ Wed, 17 Jan 2007 01:39:55 GMT What are mailing lists? Mailing lists are a collection of names and email addresses which is used for sending material to multiple recipients by an individual or organization. This term is used to include the people who are subscribed to such a list; therefore the group of subscribers is referred to "the mailing list", or simply "the list". Role of Mailing Lists Mailing list plays an important role in building long term relationship with your customers... by Walter Nathan http://e-articles.info/e/a/title/What-are-mailing-lists-and-how-do-they-work/ http://e-articles.info/e/a/title/What-are-mailing-lists-and-how-do-they-work/ Fri, 12 Jan 2007 02:47:15 GMT Everyone knows female Web surfers love community. It's genetic. Women are far more likely than men to enjoy writing, sharing information, and reaching out a helping hand... by Lessie Koegel http://e-articles.info/e/a/title/HOW-MARTHASTEWART.COM-GROWS-PRODUCT-SALES-WITH-ONLINE/ http://e-articles.info/e/a/title/HOW-MARTHASTEWART.COM-GROWS-PRODUCT-SALES-WITH-ONLINE/ Tue, 02 Jan 2007 03:55:20 GMT Information that helps readers take an action is more valuable than information that helps your readers think. In marketing terms, that means that your target market is people who are looking to buy / acquire something and are looking for ways to do so. It's what we call the 'end of the buying cycle' your best chance at getting your prospect to buy something is right before he makes a purchase... by Tim Evans http://e-articles.info/e/a/title/How-to-Find-Profitable-Topics-when-using-AdWords/ http://e-articles.info/e/a/title/How-to-Find-Profitable-Topics-when-using-AdWords/ Sat, 09 Dec 2006 04:23:25 GMT When you first begin a mailing list, it's not hard to keep it up. But given success, it can become a difficult task without good software. As your list grows into the hundreds, additions and deletions become a chore without the help of a program... by Ergi Kaloian http://e-articles.info/e/a/title/Manage-your-mailing-lists-the-easy-way/ http://e-articles.info/e/a/title/Manage-your-mailing-lists-the-easy-way/ Sun, 12 Nov 2006 05:31:30 GMT There are many little things that will spice up your Web site to keep your visitors coming back. Learn the tips, tools, and techniques to get visitors to return to your site again and again. • Attractive Web site content • How to have your own What’s New page, Tip of the Day, and Awards page • Hosting online seminars • Ensuring that you are bookmarked • Cartoons, contests, jokes, and trivia • Calendar of events and reminder services • Interesting bulletin boards • Online chat sessions, workshops, and discussion groups • Special guests or celebrity appearances • Giveaways, awards, and surveys • Offline tactics for promotion... by Dr. Walter Smith http://e-articles.info/e/a/title/Tips-tools-and-techniques-about-how-to-get-visitors-to-return-to-your-web-site/ http://e-articles.info/e/a/title/Tips-tools-and-techniques-about-how-to-get-visitors-to-return-to-your-web-site/ Thu, 09 Nov 2006 06:39:35 GMT Before you even start to create your Web site, you must clearly define your online objectives. What is the purpose of your site? Brainstorm with all parts of your organization, from the frontline clerks, to marketing and sales personnel, to customer support, to order fulfillment and administration. Generate a list of primary and secondary objectives... by Dr. Walter Smith http://e-articles.info/e/a/title/Common-Objectives-when-Establishing-an-Online-Presence/ http://e-articles.info/e/a/title/Common-Objectives-when-Establishing-an-Online-Presence/ Wed, 08 Nov 2006 07:47:40 GMT Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up and provided consumers with access to many different resources. Thanks to the pay-per-click marketing strategy found across the internet, someone requiring a service in Canada can easily hire a business in Florida or a product manufactured in Colorado can reach an end user in Australia. This is great, because the opportunities for higher sales and income are vast, compared to previous decades where your business was only locally known or only popular in the surrounding cities... by Gregory Gurge http://e-articles.info/e/a/title/Pay-per-click-Marketing-Strategy-Can-Boost-Your-Sales/ http://e-articles.info/e/a/title/Pay-per-click-Marketing-Strategy-Can-Boost-Your-Sales/ Sun, 05 Nov 2006 08:55:45 GMT A business of any size, even an individual just starting out, may purchase AdWords ads. There is no exclusivity based on type of business, amount of revenue, promotional budget, or any other criterion. You do need a Web page... by Mike Dewrdon http://e-articles.info/e/a/title/Understanding-the-AdWords-Concept/ http://e-articles.info/e/a/title/Understanding-the-AdWords-Concept/ Mon, 16 Oct 2006 09:23:50 GMT It is important to define the products and services you want to promote on-line. Sometimes the products and services you offer off-line in your physical store are the same as in your online store, but quite often there are differences. Business owners who have a bricks-and-mortar location sometimes assume that their online storefront is an extension of their offline storefront and that they will provide exactly the same products and services online as offline... by Dr. Walter Smith http://e-articles.info/e/a/title/How-to-define-Products-and-Services-you-want-to-promote-online/ http://e-articles.info/e/a/title/How-to-define-Products-and-Services-you-want-to-promote-online/ Sun, 10 Sep 2006 10:31:55 GMT Visitor Type 1 Someone that has never encountered your business or your website - will probably be looking for some sort of assurance as to who you are, accreditations, testimonials, evidence and the like. Visitor Type 2  Someone that has encountered your business before but never visited your website - on the other hand, probably won’t be interested in this as he / she has already encountered your business. More likely they’ll be looking for new information that they didn’t get when they encountered your offline business – perhaps case studies, client list, samples of products etc... by Matt Frenk http://e-articles.info/e/a/title/3-Different-Types-Of-Visitor-You-Need-To-Serve-In-3-Different-Ways/ http://e-articles.info/e/a/title/3-Different-Types-Of-Visitor-You-Need-To-Serve-In-3-Different-Ways/ Thu, 17 Aug 2006 11:39:15 GMT Have you ever visited a Web site and found an article, a coupon, a special, or something else that impressed you so much that you immediately sent an e-mail to your friends about it? If you have, you’ve already been bitten by the viral marketing bug! Viral marketing, which is often referred to as “word-of-mouse” marketing, is a low-cost, highly effective way to market your product or service using the Internet. Just like a flu virus in humans, viral marketing replicates and propagates itself online. Viral marketing enables you to capitalize on referrals from an unbiased third party—the consumer! The power that peers and reference groups have over the purchasing decision is phenomenal... by Dr. Walter Smith http://e-articles.info/e/a/title/How-to-use-Viral-Marketing-in-order-to-promote-your-web-site/ http://e-articles.info/e/a/title/How-to-use-Viral-Marketing-in-order-to-promote-your-web-site/ Wed, 16 Aug 2006 12:47:20 GMT Pyramid schemes, sometimes called multilevel marketing plans, are sure ways to lose money. Individuals are often contacted via e-mail messages and encouraged to recruit six friends; those six people recruit six more friends — and so on, in a relentless search for new recruits. New recruits are expected to purchase a minimum amount of the pyramid’s products... by Michael Dennidson http://e-articles.info/e/a/title/Warnings-About-Cyberfraud-~-Multilevel-marketing-plans-and-pyramid-schemes/ http://e-articles.info/e/a/title/Warnings-About-Cyberfraud-~-Multilevel-marketing-plans-and-pyramid-schemes/ Mon, 14 Aug 2006 13:55:25 GMT Phishing (pronounced “fishing”) is a type of brand spoofing. That is, the Web page of a legitimate Web site — such as your bank, PayPal, Best Buy, and so on — is recreated by a fraudster. An e-mail message is sent to you in an attempt to fool you into revealing your personal financial information or password data... by Michael Dennidson http://e-articles.info/e/a/title/Warnings-About-Cyberfraud-~-Phishing-for-your-personal-information-~-Nigerian-email-letter-investment-scam/ http://e-articles.info/e/a/title/Warnings-About-Cyberfraud-~-Phishing-for-your-personal-information-~-Nigerian-email-letter-investment-scam/ Thu, 10 Aug 2006 14:23:30 GMT Imagine you are about to buy a new car. You don’t want to buy a car that everyone else and their dog has do you? No. You want to be a little different... by Lona Matheson http://e-articles.info/e/a/title/7-Ways-You-Can-Differentiate-Your-Business-From-Your-Competitors/ http://e-articles.info/e/a/title/7-Ways-You-Can-Differentiate-Your-Business-From-Your-Competitors/ Sun, 06 Aug 2006 15:31:35 GMT CRM is a comprehensive business and marketing strategy that integrates technology, process, and all business activities around the customer. It is mostly defined in terms of the acquisition and retention of customers, and the resulting profitability. Effective CRM is assumed to lead to bottom-line benefits for the organization... by Lona Matheson http://e-articles.info/e/a/title/Customer-Relationship-Management-in-Online-Markets/ http://e-articles.info/e/a/title/Customer-Relationship-Management-in-Online-Markets/ Wed, 02 Aug 2006 16:39:40 GMT You already know what these four things are but the main issue is that they are all mixed in with a plethora of other issues and concepts. What I’ve done by drawing attention to these four key elements is to help you focus your mind on the most important attributes your website must have if it is going to work and make money for you. The 4 attributes are: 1  Integrated With Your Business 2  Visual Design 3  Technical Construction 4  Magnetic (high profile online attracting the right visitors) Now I’ll just briefly outline what I mean by each attribute so you can start to build a picture of each one... by Sarah Geen http://e-articles.info/e/a/title/The-4-Essentials-Steps-To-Make-Money-From-My-Website/ http://e-articles.info/e/a/title/The-4-Essentials-Steps-To-Make-Money-From-My-Website/ Thu, 27 Jul 2006 17:47:45 GMT RSS is a way of delivering information to your PC without you having to go out and visit a website to get that information. It is a special format used by websites and blogs to, in essence, broadcast information. Because the information is sent in a special format, you need a special reader to read the information... by Simon Brown http://e-articles.info/e/a/title/What-are-Google-Reader-and-RSS-Feeds/ http://e-articles.info/e/a/title/What-are-Google-Reader-and-RSS-Feeds/ Thu, 27 Jul 2006 18:55:50 GMT Perceptions believed to influence consumers' purchase decisions are extensively researched and documented in the context of traditional consumer behavior literature. Jarvenpaa and Todd (1996-97) cluster e-commerce purchase perceptions into four general categories: 1) Product Perception 2) Shopping Experience 3) Customer Service 4) Consumer Risk. Each of these four general factors contain multiple items which, taken together, form the basis for exploring how each of the four purchase perceptions apply to e-commerce purchases... by Lona Matheson http://e-articles.info/e/a/title/Identifying-Purchase-Perceptions-that-Affect-Consumers-Internet-Buying/ http://e-articles.info/e/a/title/Identifying-Purchase-Perceptions-that-Affect-Consumers-Internet-Buying/ Tue, 25 Jul 2006 19:23:55 GMT Content management is a great way of improving efficiencies by shifting as much mundane processing work as possible to the dumb computer, which will work all night like a slave for no money. Unfortunately, the system is only as good as those who configure it: It can only do what it is told. So it is worth noting a few of the things that a CMS cannot do for you: It does not automatically organize your content for you... by Sarah Geen http://e-articles.info/e/a/title/What-Web-Content-Management-Cannot-Achieve/ http://e-articles.info/e/a/title/What-Web-Content-Management-Cannot-Achieve/ Sat, 22 Jul 2006 20:31:15 GMT It would be surprising if anyone involved in maintaining and evolving a successful commercial Web site did not recognize some of the following basic trends: The amount of information and functionality on the site is expanding rapidly. There are requirements for expanding the site to encompass new areas such as business-to-business relationships, multilingual sites, and integration with suppliers and partners. The content on the site needs to be more up to date and the process for updating site content needs to be more efficient... by Sarah Geen http://e-articles.info/e/a/title/Why-Is-Content-Management-Needed/ http://e-articles.info/e/a/title/Why-Is-Content-Management-Needed/ Fri, 21 Jul 2006 21:39:20 GMT 80% of the traffic you generate for your sales pages will come from the search engines. But here lies a problem. Search engine optimization (or SEO) relies on the selection of the right keywords that will attract the attention of the search engine spiders... by Sarah Geen http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-search-engines/ http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-search-engines/ Tue, 18 Jul 2006 22:47:25 GMT There is no denying the marvelous potency of article marketing. It is a relatively easy strategy that is loaded with a lot of advantages for your online business. Article marketing involves the submission of articles to as many article directories as possible... by Sarah Geen http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-articles/ http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-articles/ Tue, 18 Jul 2006 23:55:30 GMT Let me make this statement: A great part of your success in the online world will depend on the people you partner yourself with. You have to accept the fact that no man is an island. Two heads are always better than one, more so when you have three or more heads working together for a common goal... by Sarah Geen http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-joint-ventures-(The-1st-Stage)/ http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-joint-ventures-(The-1st-Stage)/ Tue, 18 Jul 2006 01:23:35 GMT Your adventures with joint ventures won't stop there, however. You see, finding partners will not be an easy task. Some of them will even say "no" to your offer... by Sarah Geen http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-joint-ventures-(The-2nd-Stage)/ http://e-articles.info/e/a/title/What-should-I-do-to-get-more-traffic-to-my-website-~-Traffic-from-joint-ventures-(The-2nd-Stage)/ Tue, 18 Jul 2006 02:31:40 GMT