There are just four cornerstone foundations you need to perfect to make your website a success. These foundations need to be central to your way of thinking about your website from now on.
Whenever you make a single change to your website, whenever you have an idea about your website, whenever you think about your website in any way you need to think about the four cornerstone foundations – so here they are…

Volumes
The volume of people you attract to your website is crucial to your website’s success. D’uh! You don’t say! Later on we’ll look at how to increase volumes of people coming to your website – in fact the lions’ share of lines of this article are dedicated solely to this element.

Targeting
Just getting thousands of irrelevant visitors to your website is no use to you though. That’s where targeting comes in – improve the targeting of your online marketing efforts and you don’t need as many people to come to your website to make more sales. I know it’s obvious but how many people out there are focusing on this? Most people are caught in the eternal trap of getting more visitors and getting higher rankings – without thinking about who these visitors are!

Conversion & Retention
Get zillions of targeted people to your website and you can still fall flat on your face unless you can convert any of them! You might need to convert them into a sale there and then. You might need to convert them from a ‘website visitor’ into a ‘subscriber’ or from a ‘person just browsing’ into an ‘enquiry’. Conversion is crucial.
Once you’ve got conversions you need to retain as many as possible otherwise the pressure will always be on to get more and more people passing through your website rather than selling to those who are already converted into customers / subscribers.

Testing
The fourth and final cornerstone foundation is testing. Testing everything you do from headlines through to your homepage text, image usage, prices, site content and everything else connected with your website. Testing is the ‘shortcut’ to success as it enables you to discard methods that don’t work and focus on the ones that do.
So there it is – just four things you need to do. Never make a change to your website without first thinking about the effect the change will have on Volume, Targeting and Conversion / Retention and engage in thorough Testing at every alteration.

All your efforts need to be geared towards getting more people to your website, ensuring these visitors are laser-targeted and that once they arrive your website converts them into customers with machine-like efficiency!
So, as you make your way through this article – think about these four cornerstone foundations of Website Success. You will learn how to improve your website with regard to each of the four areas and move ever-closer to success! You know the foundations and now you can start to build your success on these foundations.