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1. How Blogs Impact Your Business
Of course, creating a successful business involves more than having great teams, great ideas, great products, and increased visibility— but if your business could do only these four things right, you’d be off to a good start. The real question is how blogging can augment or help in each of these areas. Ideas Good ideas are always hard to come by. Several adventurous companies have begun blogging for new product ideas, assuming that their users know what they want better than the companies d...

2. Who is Blogging Today
Companies are blogging at a phenomenal rate. From large companies, such as Microsoft and Boeing, to small companies, such as Thomas Mahon’s tailoring business and Elisa Camahort’s marketing and public relations firm, businesses of all stripes are using the revolutionary power of blogs to create positive experiences, increase influence, and provide continual dialogues. Some of these businesses will be your competitors, others will be your partners, and some blogs might even be written by your employees. From GM&rsq...

3. How to create a Blog at BlogSpot
The following steps describe the simple process of naming, describing, and addressing a new Weblog, and choosing a page-design template. These steps are for hosting the Weblog at BlogSpot, Blogger’s free Weblog host. Like any site, a Weblog must be hosted on an Internet server. BlogSpot provides that server, making it easy to get started even if you’ve never made a Web page or created a Web hosting account. If you have a Web site already or want to open a new Web host account (not at BlogSpot) for housing your Weblog, Blo...

4. Short Blogging History
The history of blogging is a long and convoluted one. Blogging has been around in some form since the earliest days of the Internet. In fact, one of the first web pages was similar to a blog in that its author, Internet creator Tim Berners-Lee, regularly updated it with a list of all websites (only a few dozen at the time). Blogging eventually evolved into a means of sharing both personal expression and other information that individuals found valuable. Since its beginning, blogging has enjoyed a slight duality: on o...

5. How to start blogging and how to choose the best blog platform
When I talk to executives, business owners, marketers, or consultants, I invariably get asked one of two questions: “What is a blog?” or “How do I start my own blog?” Hopefully, by now I’ve answered the first question, but the second deserves an in-depth look. The process for contributing to any conversation goes something like this: 1. Listen to the conversation. 2. Understand what’s being said in the conversation. 3. Value the audience and the conversation itself. 4. ...

6. How Blogs Can Help your Business
Let’s get back to business basics—not because I think you don’t know your own business, but because I honestly believe that blogging can help each core fragment of what makes up a successful and viable company. The core needs for any business are as follows: • Decent ideas • A great product • Visibility • A well-trained team of people who work hard to make the company succeed. You also need good marketing, great customer relatio...

7. Blogging ~ Transmitting vs. Engaging
Most businesses and companies function in a “transmission” mindset. When they have a new product, they exhibit some kind of advertisement—be it a sign in the window out front or a national television ad. They try and create buzz by displaying SALE ! in advertisements and in the window, in great big letters that are impossible to miss. The reality is that people don’t want to be talked at, they want to be talked with. Companies around the world are beginning to realize that while transmission-based commu...

8. The choice of Blogging
Clearly, if you are not blogging, you are losing customers you could be gaining, you are losing customers you currently have, you are losing influence you could be wielding, and you are losing out on relationships that could redefine your company. When your customers are talking, you have a responsibility to engage with them. The great thing about blogging is that it can have business benefits regardless of whether or not you actually have your own blog: you can still listen to your customers and engage with them even ...

9. A Short History of the Web
In the late 1950s, the U.S. government formed the Advanced Research Projects Agency (ARPA). This was largely a response to the Russian success in launching the Sputnik satellite and employed some of the country's top scientific intellects in research work with U.S. military applications. During the 1960s, the agency created a decentralized computer network known as ARPAnet. This embryonic network initially linked four computers located at the University of California at Los Angeles, Stanford Research Institute, the Univ...