Ford Windstar: Developed a dimmer switch on the overhead interior light, so sleeping kids could be transported home without being awakened by the bright light.

Wal-Mart: Created an atmosphere of immediate welcome by coming up with the idea for store greeters.

Starbucks: Features cozy chairs for lingering and offers wireless access for an office away from the office.

Bliss Spa: Staff members send patrons handwritten thankyou notes.

Les Schwab: Salespeople run out to your car to greet you and will repair your tires for free.

Sephora: Purposefully displays its selections in an accessible and inviting way and has a high number of staff on the retail floor, so women can easily test lipsticks, blush and skin care products, and feel free to ask questions.

Reflect.com: Invites you to develop and customize your own lotions and cosmetics, right down to choosing a name and picking the packaging.

Saturn: Introduced the no-dicker sticker price to appeal to women auto buyers.

TiVo: Brought television viewing back under a mother's control (among other features). Now you could record every episode of SpongeBob SquarePants and allow your kids to watch the show at your convenience.

Terry Precision Cycling: Introduced the now-famed women-specific bicycle saddle (it's the one with the hole in it), and then developed one for men as well.