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1. How to get more customers for my online business and increase sales
Though the basic model is sound, it is quite lacking. For starters, it’s too simplistic that it’s even naïve for its purposes. A sales page will not automatically convert people into sales. A money router will be useless without profit generation. And the visitors who decided not to purchase your product will most certainly be lost if you don’t DO anything about it. The basic online business model is terribly lacking. Much like a car that can’t run with its skeletal...

2. Strategic Success Factors for Profitable Business with Online Content
Sellability of Content Compelling Forms If we wanted to merge the sentiments from observers in Europe and the United States into one sentence, it would sound like this: “To charge a fee for content, you need new products with entirely new content that is truly compelling, and that means things people have never seen before, never expected, or never assumed would be free.” The word “compelling” came up much more frequently in our discussions than the word ...

3. Guidelines to Launch a Content Based Online Business
Online ventures face huge marketing challenges. They must act quickly to optimize both the product and services they will offer, as well as the revenue model. To succeed, they need to: 1. Segment their markets. Not all customers can be treated the same. Identifying the most important segments is a must. Valid data will be crucial. Sophisticated research with state-of-the-art multivariate methods will provide indispensable insights that can be turned into a long-lasting strategic advantage. 2. Start with the m...

4. Positive Influences of E commerce for Businesses
Electronic Commerce or e-commerce is the exchange and processing of business transaction information using computers connected through a network. E-commerce does have unique advantages for businesses. It allows a shop, a showroom or an office to open 24 hours a day, seven days a week. It also means that time zones are not a problem. A Web site can bring a prospect from the point of advertising and information directly to the point of sale, seamlessly, without involving any other medium. E-commerce...

5. The Basic E Business Models
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors are rapidly entering the market offering new services, such as online bill presentment and payment, and leveraging their unique digital assets. Information t...

6. How to Build an Effective E Business Strategy
There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: Identify measurable business objectives. Define costs and impact. Align IT architecture. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy is a major undert...

7. Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising The keys to effective online merchandising are simple: the site and sales process shoul...

8. FFA (Free For All) Sites: Do They Work (q)
In the "old" days of the Web (2-3 years back ), FFAs were effective in generating traffic to many sites. FFAs are in effect lists of brief classified-type ads with a link to the submitting site. Submit a first class ad (most are not), and at least some hits would be generated. In general, a new submission goes to the top of the list or category, as the oldest listing is deleted. This plan was effective, for finding things on the Web was not as easy then as it is now. So many surfers had one or two FFAs bookmarked. W...