In: Categories » Internet » Web design and development » Seven Online Marketing Tools for the Smart Webmaster
|
As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questíons. Below I have outlined 7 tools that can be used to increase your marketing knowledge, improve your website, increase your website's traffíc, and even save time. Hope you enjoy! 1. Make Your Site Sell The first of these tools comes from Ken Envoy, who has released his bestselling internet marketing book to the public. With 100,000+ copies sold, Make Your Site Sell! 2002 can now be downloaded free of charge. This internet marketing bible has timeless information to improve your online business and increase your traffíc. Because it was created in 2002, some of the information is a bit dated, but if you skip the search engine info, Envoy's book is a gem from front to back. This is the book that got me started in internet marketing and I am forever thankful to Ken Envoy. Inside Make Your Site Sell, you'll find the three cornerstones of building a successful online business - developing a great product, building a site that sells, and attracting targeted traffíc to your site. Find it at SiteSell.com. 2. Dotcomology Another great resource for learning about online marketing is Dotcomology by Stone Evans. This one is a bit more up-to-date. Inside you'll learn:
In addition, you'll also get a number of free tools for all of your webmaster needs. Download this book for free at http://www.dotcomology.com 3. Website Translation Do you know how you can multiply your content by 9 times by expending just a few minutes of your time? Simply translate your website into 9 other languages. There are tools out there that make the process quick and easy. You don't have to worry about duplicate content issues either. It's all unique content that the search engines love. More content equals more traffíc. 64.8% of the world is surfing the Internet in a language other than English. By translating your website into other languages, you immediately open up a stream of new markets and increased traffíc from foreign search engines. If you are a seasoned SEO, you'll be happy to hear that the competition in foreign language search engines is much less than in the English search engines. There are a number of tools available that will enable you to translate your website. The first one is a Wordpress plugin called Simple Thoughts. This plugin uses automatic machine translation to translate your blog into eight languages - Spanish, French, German, Portuguese, Italian, Japanese, Korean, and Chinese. You can download this plugin at: http://blog.taragana.com 4. OnlyWire Social bookmarking is a great way to increase the exposure to your articles. However, it can also be quite time consuming. Fortunately, there is a tool that will automate much of your social bookmarking for you. It is called OnlyWire and it allows you to submit links to 17 social bookmarking sites all at one time. Simply create an account, give your bookmark a title, type in the URL, add tags, and send it off. When using this tool, you must keep in mind that it is not meant to be abused. This tool is simply a time-saving device to help you in your social bookmarking efforts. You must always submit quality content. In addition, you should also share and submit other sites that you feel would provide a great resource to these communities. Social bookmarking is all about community. If you are not actively involved in the community and submitting links besides your own, then you are simply wasting your time. However, if you spend a little bit of time to do things right, you can reap some enormous benefits. To find out more about OnlyWire, go to http://www.onlywire.com. 5. ROR Sitemaps Sitemaps are an important tool for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of today's sitemaps are specific to one search engine or another. Because of this, there have been a number of Google and Yahoo sitemap generators produced in recent years. However, there is an alternative that presents many benefits over today's Google and Yahoo sitemaps. In addition, these new and improved sitemaps are readable by all search engines. They are called ROR sitemaps. They use XML feeds to describe your web content. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe. You can create your own ROR sitemap at http://www.xml-sitemaps.com. 6. Web Templates If you are a webmaster, then you know the importance of quality web design. Good web design can mean the difference between a paying customer and a confused visitor. Fortunately, there are a few websites that are providing free, quality templates. One of these can be found at Open Source Web Design, where they offer over 1,600 web designs. Open Source Web Design is making the web a prettier place, one template at a time. To find a professional template for your own site, you can look over some of their favorite designs at http://www.oswd.org/designs/favorites/. If you are looking for a nice blog design, you can go to http://themes.wordpress.net, where you'll find over 800 themes, free to download. 7. Viral Marketing - PDF Generator To start your own viral marketing campaign, I suggest that you look at Viral Publisher. This free software allows you to create your own brandable PDF ebooks and optimize them for the web. Creating your own ebook and giving it away for free is a great way to increase your online exposure. You can offer your ebook to your affiliates, website visitors, and your customers. Because it's brandable, the user can customize the ebook with their own affilíate links, encouraging them to pass it along even further.
|
legal disclaimer
1) Our website is not responsible for the information contained by this article as well for any and all copyright infringements by authors and writers. E-articles is a free information resource. If you suspect this article for any copyright infringements, please read the Terms of service and contact us to investigate the problem.
2) The E-articles directory team is not responsible for inaccuracies, falsehoods, or any other types of misinformation this tutorial may contain and will not be liable for any loss or damage suffered by a user through the user's reliance on the information gained here. Please read the Terms of service
Useful tools and features
If you like this article (tutorial), please link to it from your web page using the information above. Linking to this page, this is the only way to help us improve our service, the same time providing your visitors with a way to improve their online experience.
related articles
Yes, believe it or not, there is actually a recipe for creating a website that is magnetic. A website that attracts targeted people far and wide like a super-powerful yet pinpoint-accurate magnet! If you apply each of these ingredients, but badly, you will have failed. If you address a quarter of them with gusto, accuracy and efficiency you will be well on the way to having a magnetic website whose profile just grows and grows. Your Shopping List For Baking A Magnetic Website • Great ...
2. Advantages and Disadvantages of HTTP Authentication
Authentication can be passed in the HTTP headers of incoming requests. This is the same type of authentication that is used when your browser creates a small login window when attempting to access a site. The authentication information is Base 64-encoded, so it does look like it is encrypted when transmitted over the wire, but in reality it is not. This encoding only ensures that all characters are valid to be passed in the header and is not intended to provide any level of security. Advantages: Easily hand...
3. Advantages and Disadvantages of Message Based Authentication
Client credentials can also be passed along with the regular message payload. This is marginally easier to implement on the client side because adding credentials should be no more difficult than adding another parameter to the request. Remember that even if a secure (SSL) endpoint is used, the URL used for the request is still sent in the clear, so if the credentials are passed on the URL (as is the case with a REST request), they will be visible to any and all intermediaries. Advantages: Easily handled &m...
4. 7 Things You Should Not Use in Web Design to Get a Quality Web Site
If you have any of these on your website or you have built websites for other people that include some of these ‘No-No’s’ then don’t feel too bad. We all make mistakes and it’s only my opinion right? 1. Flash In The Pan Pan being a slang term for toilet – as that’s where it belongs. Okay, maybe not all use of Flash but certainly Flash introduction pages. What a nightmare they are – ever visited a site where you positively revelled in the fact you got to...
Not a day goes by without somebody complaining that they’ve been shutdown by Adsense because of “click fraud”. Scary isn’t it? Your kids or family members accidentally “stumble” on your website as they’re browsing the net (using the home computer)… and proceed to click on YOUR ads. You accidentally click on your ads yourself while you’re “checking” your site in your browser. Now, I’m sure that some people have accidentally ...
6. What Should I Do For a Successful Business Website
There are just four cornerstone foundations you need to perfect to make your website a success. These foundations need to be central to your way of thinking about your website from now on. Whenever you make a single change to your website, whenever you have an idea about your website, whenever you think about your website in any way you need to think about the four cornerstone foundations – so here they are… Volumes The volume of people you attract to your website is crucial to your websit...
7. The 7 Deadly Sins Of Web Design
Sin 1 - Starfield backgrounds You know the sort – zillions of tiny white pixels glinting back at you from behind the text. Beautiful. Not! In a galaxy far, far away, in a time long, long ago people thought this was cool. It’s not. It sucks and people who use it should be shot. Sin 2 - Anything that moves. Okay, that’s maybe a little bit harsh – let me zero in on something more specific - animated cursors. I know 12 year-old kids that think they’re crap. Wise up an...