In: Categories » Business » Ethics and presentation » Making The Most Of Exhibitions
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We’ve done a couple of articles on marketing at exhibitions, and they’ve been very popular, so today we're talking about marketing and getting more people to your exhibition stand. Once you’ve invested the money into booking a stand at an exhibition, need to make sure you get a return on investment, and talking to people is the key. Don’t stick inside your exhibition area - do something to get people to come in and talk to you. Do something on the stand to attract customers, for example a prize draw, giving out interesting promotional gifts, or product demonstrations. And once people come to your stand area, talk to them. I’m amazed how many people book space at an exhibition, and then wait for people t come and talk to them. You might have to venture off your stand, into the exhibition area and invite people to come over. Don’t be afraid of approaching people, they want you to come and approach them and talk to them. You need to see as many people as you can, and start to sort through who are the good leads and who are the bad leads. My top tips are :
Good luck! For more information about Staff, training, or events management, please Contact Beyond The Box.
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