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1. The Basic E Business Models
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors are rapidly entering the market offering new services, such as online bill presentment and payment, and leveraging their unique digital assets. Information t...

2. How to Build an Effective E Business Strategy
There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: Identify measurable business objectives. Define costs and impact. Align IT architecture. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy is a major undert...

3. Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising The keys to effective online merchandising are simple: the site and sales process shoul...

4. FFA (Free For All) Sites: Do They Work (q)
In the "old" days of the Web (2-3 years back ), FFAs were effective in generating traffic to many sites. FFAs are in effect lists of brief classified-type ads with a link to the submitting site. Submit a first class ad (most are not), and at least some hits would be generated. In general, a new submission goes to the top of the list or category, as the oldest listing is deleted. This plan was effective, for finding things on the Web was not as easy then as it is now. So many surfers had one or two FFAs bookmarked. W...

5. How to plan the way to success with your online business
Building a new business or growing one that exists takes lots and lots of hours and lots and lots of hard work. Many of the wannabe and newbie webmasters I have met do not seem to understand this. Until they do, there isn't even a chance of success. Back in the late seventies and early eighties, I got my first close look at small business in action. I was consulting and developing software for mini-computers, which led me into the business world I had previously viewed only from the outside. I had always admired those w...

6. Online business ~ Who do you want to sell to (q)
Those with an eye toward building a successful business in cyberspace often waste a good deal of time searching for the ideal product. One that will sell almost without effort. And generate great profits into the foreseeable future. The problem is, no such product exists. The Wrong Question One who asks, "What is the best product to sell?" has missed the whole side of the barn. Even if rephrased to, "best kind of product," it still is not sufficiently definitive. Among reasonable starting points, he...

7. Does your site tell the truth
Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet we need to sell. Should we emulate good copywriters? That is, should we do what they do to the best of our ability? While we must follow proven advertising and copywriting principles, most of us would be better served taking a different route. I've been writing ever since I can remember. All sorts of stuff. And I've had success with most everything I've written. One standout exception: Copywriting. I have never writte...

8. How do I sell products produced by others (q)
The short answer is indirectly, and with a very light touch. We have all hit sites that seem like nothing but a catalog of stuff being sold. Flashy, blinking banners. Bellowing sound, if you allow it. I don't know how they can sell anything. I run quickly without even a thought of looking back. When you are selling products produced by others, let the producer do the selling. (If they can't get it done, you have the wrong producer and product.) All you should do on your site is to recommend the product. And do so indirectly, ...

9. One path to online business success
If you are determined to build a successful online business, here's a plan that works, even if you are brand new to the Web. The key to it is to take a small step in each of several areas all at the same time. As long as each step takes you closer to your goal, then there is no hurry at all. That is, you can work with it as time allows. The trick is to avoid any move in the wrong direction, any step that is counterproductive. The Fundamental Questions Begin by asking very specific questions such as ... ...