Internet marketers insist on the fact that major search engines analyse the quantity and quality of links pointing to your site in order to determine its ranking. So, link popularity is very important for anyone wanting to promote his website.

There are many methods used by internet marketers to increase their website’s link popularity. Today, I will focus on the method whereby a webmaster places one-way text links on another website. It is well known that one-way links receive a higher weight in the calculation of the website’s ranking. So, when the search engine spiders visit the websites on which you have placed your links, they follow your links and you get the ranking benefit.

There are numerous directories which offer free or paid submissions. But it is important to look at the page where your link will appear. Usually, people prefer to place their links on highly ranked websites or directories. You can identify such directories by searching via your preferred search engine.
A quick word about paid directories!

Some paid web directories require you to buy text links and pay monthly (recurring billing). This means that your link stays on their website only when you have paid for that month. If, for any reason you don’t pay, your link will be removed and you lose the benefit you were looking for, namely, having a quality one-way link pointing to your website from a high ranked website. But, fortunately, there is an alternative of placing on some directories, a permanent link with no recurring billing. So, your link runs no risk of being removed. This is the “link for ever” solution offered for example by asondheim, a PR5 directory which specialises in offering quality and cheap text links. Actually, I was surprised to notice that those permanent links can cost as little as a few dollars. This is obviously a cheap and cost-effective way of increasing the link popularity.

About the Author

The author Sim Mus is an internet marketer who runs a website dedicated to helping people to make money online via internet marketing. Anyone interested can ask questions and leave a comment on his website.