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1. Short Blogging History
The history of blogging is a long and convoluted one. Blogging has been around in some form since the earliest days of the Internet. In fact, one of the first web pages was similar to a blog in that its author, Internet creator Tim Berners-Lee, regularly updated it with a list of all websites (only a few dozen at the time). Blogging eventually evolved into a means of sharing both personal expression and other information that individuals found valuable. Since its beginning, blogging has enjoyed a slight duality: on o...

2. How to start blogging and how to choose the best blog platform
When I talk to executives, business owners, marketers, or consultants, I invariably get asked one of two questions: “What is a blog?” or “How do I start my own blog?” Hopefully, by now I’ve answered the first question, but the second deserves an in-depth look. The process for contributing to any conversation goes something like this: 1. Listen to the conversation. 2. Understand what’s being said in the conversation. 3. Value the audience and the conversation itself. 4. ...

3. How Blogs Can Help your Business
Let’s get back to business basics—not because I think you don’t know your own business, but because I honestly believe that blogging can help each core fragment of what makes up a successful and viable company. The core needs for any business are as follows: • Decent ideas • A great product • Visibility • A well-trained team of people who work hard to make the company succeed. You also need good marketing, great customer relatio...

4. Blogging ~ Transmitting vs. Engaging
Most businesses and companies function in a “transmission” mindset. When they have a new product, they exhibit some kind of advertisement—be it a sign in the window out front or a national television ad. They try and create buzz by displaying SALE ! in advertisements and in the window, in great big letters that are impossible to miss. The reality is that people don’t want to be talked at, they want to be talked with. Companies around the world are beginning to realize that while transmission-based commu...

5. The choice of Blogging
Clearly, if you are not blogging, you are losing customers you could be gaining, you are losing customers you currently have, you are losing influence you could be wielding, and you are losing out on relationships that could redefine your company. When your customers are talking, you have a responsibility to engage with them. The great thing about blogging is that it can have business benefits regardless of whether or not you actually have your own blog: you can still listen to your customers and engage with them even ...

6. A Short History of the Web
In the late 1950s, the U.S. government formed the Advanced Research Projects Agency (ARPA). This was largely a response to the Russian success in launching the Sputnik satellite and employed some of the country's top scientific intellects in research work with U.S. military applications. During the 1960s, the agency created a decentralized computer network known as ARPAnet. This embryonic network initially linked four computers located at the University of California at Los Angeles, Stanford Research Institute, the Univ...

7. Ideas To Help your Business by Using Blogs
Beyond the core concepts of improving your ideas, products, visibility, and team cohesiveness, blogs can improve your business dozens of other ways. Here are a few examples to wet your whistle as we get deeper into exploring blogs. Improve Customer Loyalty Elisa Camahort is a passionate blogger. She helps theatres in her area, such as 42nd St. Moon (http://42ndstmoon.blogspot.com) by blogging behind-thescenes details, which dedicated theatre-goers love. She also features discounts for theatres to track how e...

8. The Five Steps of Effective Communication on Blogs
Your customers are talking, your employees are talking, and your partners and suppliers are talking. With blogging, the conversation is potentially limitless. The challenge for most companies who engage in customer conversation isn’t obtaining feedback; it’s how best to deal with the feedback, both positive and negative. At the end of the day, you need to realize that these conversations include current customers, potential customers, employees, and partners. If you ignore these comments, you are ignoring valuable feedback, poten...

9. What Blogs Can Do
An open and honest public blog, written by an authoritative voice from within your company, allows your business to create a different type of experience between you and your customers: it allow  you to create legitimate conversations that simply weren’t possible before online blogging. Blogging means your company will no longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming and tedious methods used for gaining feedback. If you want to know why your latest product isn&rsqu...

10. RELATIONSHIP FORUM: 3 KEYS TO GETTING THE BEST OUT OF THEM FOR YOU
People have been asking me about this for a while. The questions range from; What’s the best relationship forum? Who should I trust in a Relationship Forum, the administrator or the commentators? Why should I look into a relationship forum at all, what’s the use, it seems like a bunch of people spewing their problems to the whole? Why bother? Who cares? Well, YOU should! The purpose of a forum is for open discussion between people. The Romans built large buildings for this purpose, however in our society we are able t...