In: Categories » » Internet marketing and advertising » How to Get More Website Traffic and Convert Visitors into Buyers in Just 3 Steps
|
The sheer number of e-commerce websites that exist today is enough to overwhelm any consumer and make the Internet marketing challenge for business owners seem insurmountable. Bob Regnarus, also known as "The Leads King," has made a successful business out of helping business owners drive more traffic to their websites and inspire visitors to buy once they get there.
Bob was selected to offer his web marketing expertise in "Start Your Own Information Marketing Business," a new book from the Information Marketing Association. This new book is an essential how-to guide for anyone interested in starting an information marketing business, and features insight from 12 of the biggest names in the industry. In it, Bob shares his secrets for maximizing online sales through search engine optimization and more.
Here is the Leads King's 3 Basic Phases to Getting More Website Traffic and Sales Now
1. Understand What You Really Need from Your Website
Determining what your website can and cannot do is the first phase. Setting the right expectations for a site can help businesses invest their time and effort into marketing to target customers. The point is to avoid wasting time on people who will never become customers.
Remember your website should be a lead generation tool. So, you want to focus on targeted leads that are a perfect match for the products and services you provide. Make sure you build an opt-in option on your website's landing page. This is where you make an offer in order to collect contact information from visitors. You might offer free, valuable information such as access to a newsletter or a complimentary lesson or session. This is important to your strategy for making building your list and starting a customer relationship that leads to more sales.
2. Build an Attractive Site With Your Objective in Mind
The second phase of a web traffic campaign is to build or alter a website so it fits the new strategy for generating sales leads and attracting target customers. An attractive website is easy to understand, and is interesting and engaging. It does not mean you should spend money on expensive graphic design or Flash animation - in fact Bob strongly advises you not to waste your money on elements that will not directly help you increase your website sales conversions. Instead, focus on communicating to visitors what your business offers and why they should be interested.
3. Drive Additional Traffic Through Advertising, SEO and Promotion
The third phase of the campaign is to make it easy for potential customers to find your website through search-engine optimization (SEO), article marketing, pay-per-click advertising and other advanced promotional tools.
Investing in online advertising is crucial to promoting your website, but there are also many low-cost strategies. Effective SEO tactics include creating external links, regular website updates and keyword saturation. Other little known channels for driving website traffic include promoting sites through blogs, articles and press releases. According to Bob you don't have to be a technological wizard or a marketing genius to improve your search engine ranking and generate traffic to your website.
Follow Bob's step-by-step directions and you will get more website traffic and sales. To learn more about SEO opportunities and discover how to create effective advertising campaigns with search engines look for more advice from Bob in Start Your Own Information Marketing Business. This information marketing how-to guide is available in bookstores now. About the Author: Robert Skrob, President of the Information Marketing Association teaches new entrepreneurs and small business owners how to build 6 and 7 figure income information marketing businesses simply by modeling top experts like Bob Regnarus. Now you can get his FREE Video revealing how 5 info-marketers easily created and marketed fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com
|
legal disclaimer
1) Our website is not responsible for the information contained by this article as well for any and all copyright infringements by authors and writers. E-articles is a free information resource. If you suspect this article for any copyright infringements, please read the Terms of service and contact us to investigate the problem.
2) The E-articles directory team is not responsible for inaccuracies, falsehoods, or any other types of misinformation this tutorial may contain and will not be liable for any loss or damage suffered by a user through the user's reliance on the information gained here. Please read the Terms of service
Useful tools and features
If you like this article (tutorial), please link to it from your web page using the information above. Linking to this page, this is the only way to help us improve our service, the same time providing your visitors with a way to improve their online experience.
related articles
Content management is a great way of improving efficiencies by shifting as much mundane processing work as possible to the dumb computer, which will work all night like a slave for no money. Unfortunately, the system is only as good as those who configure it: It can only do what it is told. So it is worth noting a few of the things that a CMS cannot do for you: It does not automatically organize your content for you. It certainly gives you the tools to help you structure and organize your content and will then happily...
|
|
Perceptions believed to influence consumers’ purchase decisions are extensively researched and documented in the context of traditional consumer behavior literature. Jarvenpaa and Todd (1996-97) cluster e-commerce purchase perceptions into four general categories: 1) Product Perception 2) Shopping Experience 3) Customer Service 4) Consumer Risk. Each of these four general factors contain multiple items which, taken together, form the basis for exploring how each of the four purchase ...
3. The 4 Essentials Steps To Make Money From My Website
You already know what these four things are but the main issue is that they are all mixed in with a plethora of other issues and concepts. What I’ve done by drawing attention to these four key elements is to help you focus your mind on the most important attributes your website must have if it is going to work and make money for you. The 4 attributes are: 1 Integrated With Your Business 2 Visual Design 3 Technical Construction 4 Magnetic (h...
4. What are Google Reader and RSS Feeds
RSS is a way of delivering information to your PC without you having to go out and visit a website to get that information. It is a special format used by websites and blogs to, in essence, broadcast information. Because the information is sent in a special format, you need a special reader to read the information. You view the information in the reader itself. The reader software enables you to choose which RSS feeds you want to read out of the many thousands available. Choosing an RSS feed is commonly called subscribing to the ...
5. Customer Relationship Management in Online Markets
CRM is a comprehensive business and marketing strategy that integrates technology, process, and all business activities around the customer. It is mostly defined in terms of the acquisition and retention of customers, and the resulting profitability. Effective CRM is assumed to lead to bottom-line benefits for the organization. Profits increase by 25-80% when customer retention rates increase by five points. The Internet has provided a platform to deliver CRM functions on the Web (eCRM), thus as business moves to the Web, eCRM will move to c...
6. 7 Ways You Can Differentiate Your Business From Your Competitors
Imagine you are about to buy a new car. You don’t want to buy a car that everyone else and their dog has do you? No. You want to be a little different. You don’t exactly want to stand out, as such, but you certainly don’t want to go along with all the other sheep. You want something almost unique. Yes, unique would be good. Extend this a little further and it’s easy to see why it is essential that your company is seen as unique in some way by your customers and potential customers. If your bus...
7. Warnings About Cyberfraud ~ Phishing for your personal information ~ Nigerian email letter investment scam
Phishing (pronounced “fishing”) is a type of brand spoofing. That is, the Web page of a legitimate Web site — such as your bank, PayPal, Best Buy, and so on — is recreated by a fraudster. An e-mail message is sent to you in an attempt to fool you into revealing your personal financial information or password data. Sometimes, to gain your personal financial information, “Phishers” will use Social engineering: Phishing sometimes uses social engineering to gain your confidenc...
8. Warnings About Cyberfraud ~ Multilevel marketing plans and pyramid schemes
Pyramid schemes, sometimes called multilevel marketing plans, are sure ways to lose money. Individuals are often contacted via e-mail messages and encouraged to recruit six friends; those six people recruit six more friends — and so on, in a relentless search for new recruits. New recruits are expected to purchase a minimum amount of the pyramid’s products. If everyone coop erates, then by level 15, the scheme needs 7.6 billion participants — more than the Earth’s population. Profits from these sch...