AT&T has developed the mobile entertainment shopping mall AT&T MEdia Mall. You can preview and download ringtones, graphics, games, music, videos, TV shows, and more to your phone for a monthly charge or onetime download fee. To view all available AT&T services, go to http://media mall.wireless.att.com from the Internet browser on your computer. AT&T lets you subscribe to a content bundle or pay as you go for these services, which is typical of most carriers.

Here’s how the AT&T service works:

- To sign up for the AT&T MyMEdia monthly subscription programs, textmessage the keyword YES to the short code 7225 from your mobile phone’s messaging service menu.

- The monthly subscription is $5.99 (for 15 credits), $9.99 (30 credits), or $14.00 (50 credits). Credits are to be used for ringtones, wallpapers, or other service you want to consume every month.

- You can cancel your AT&T MyMEdia monthly subscription at any time by text-messaging the keyword STOP to the short code 7225 and following the instructions in the return message that’s sent to your mobile phone.

- If you don’t want a monthly subscription, you can simply pay for your products and services individually as you want them. For example, to download a ringtone, you’re billed for the price of the selected ringtone and for the download cost. An average ringtone is about 10 Kbps and costs ten cents to download at an airtime rate of $0.01 per Kbps. A graphical image can cost a bit more to download, depending on the size of the file. Ringtones and wallpapers are often created in different technological formats. For example, ringtones come in three main types: monophonic, polyphonic, and Super Tone. The type of device you have determines which type of content works on your mobile phone.

You can download ringtones and wallpapers from AT&T in three ways: from your computer, by using your phone’s browser, or by way of text message. The following sections explain the steps for downloading from your computer and from your phone’s browser. For more information on how to preview, purchase, and download any mobile content, contact AT&T directly over the Internet, call customer service, or visit a retail location.

Whatever your method of purchasing ringtones and wallpapers, charges appear on your monthly bill.

From a computer

You can save on your wireless data charges by surfing the AT&T Internet site to look at all the content offered before downloading to your phone. Follow these steps:

1. On your computer, go to the AT&T Web site at http://www.wireless. att.com/cell-phone-service/welcome and click the Shop tab and then Ringtones & More. Click the Ringtones and Graphics link.

2. Search for a title and click its Buy button. You can click the Preview button first (it looks like a speaker) to listen to the ringtone.

3. Enter your personal and mobile phone information. A confirmation text message is sent to your phone with a link to the product you just purchased.

4. On your phone, scroll to the link and highlight it, and then select Enter by pressing your phone’s softkey to download the ringtone and make it available on your phone. Follow the installation instructions, which vary by phone or model.

After your selection is downloaded, your mobile phone displays a message asking you to confirm the file folder where it will store the product.

5. Press Enter to accept the download. The ringtone or wallpaper you purchased will now be stored on your mobile phone for you to access and use as you like.

6. Use the phone menu to go to the Settings area and set the new ringtone or wallpaper for the services you want to use it for.

Depending on which product you selected, it’s now ready for you to program for use whenever someone gives you a call, or to use as wallpaper on your screen.

From your mobile phone

You can also go directly to the AT&T mobile site on your phone to view the products offered and download them from wherever you are. Follow these steps:

1. Launch your mobile browser. You browser opens to the AT&T portal home page featuring the MEdia Net services menu. You don’t need to enter a URL.

2. Select Ringtones and Graphics from the MEdia Net main menu.

3. Search for the title of a product you want to download and select it.

4. Select the Buy button to download your selection to your phone. After the product is downloaded, your phone displays a message asking you to confirm the file folder where it will store the product.

5. Press Enter to accept the download. The ringtone or wallpaper you purchased will now be stored on your mobile phone for you to access and use as you like.

6. Use the phone menu to go to the Settings area and set the new ringtone or wallpaper for the service you chose. Depending on which product you selected, it’s ready for you to program for use whenever someone gives you a call or as a wallpaper on your screen.