In: Categories » Arts and entertainment » Performing and visual arts » Custom art tile, meet fine wood furniture
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The customized art tile and custom tile mural industry has long been a victim of its own shortsightedness. Customized imaging, a process with which you press images on tiles using a heat press, specially coated tiles and special dyes, has generally remained in the realm of Aunt Ethel’s photo on a tile (“We Love You Aunt Ethel!”) or the local football team on a tile mural. The process itself is rarely used for fine art. More often, you’ll see it used for cheap key chains, coffee mugs or award plaques. There is a reason for this. Since any artist or photographer can print their own work on tile using this process, those who sell custom imaged tile and related substrates are generally not artists. They are hopeful businesspeople who buy heat presses, take the brief training course and become “tile mural experts” within a short period of time. The subtleties and skill required for quality tile creation, such as formidable digital art skills like designing from scratch, retouching, airbrushing, cropping, etc., are the exception rather than the rule. These tile mural companies popping up every day have, for the most part, based their business model not on artistic skill, but on cutting price. Custom imaging is a fine art form—from the design process to the printing to the pressing, and everything in-between. When my husband and I opened Color Bakery, we were intent on changing that tradition. Our numerous galleries of original art in many different genres—impressionism, stained glass, pop art, vintage art, dreamscape art, custom patterns, inspirational art, etc—have succeeded in giving art appreciating tile mural customers a serious selection from which to choose, not to mention the unheard of option of custom, from-scratch design. Mindy Sommers
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