In: Categories » Internet » Auctions and online payments » Creating Auction Ads for Marketplaces
|
There are dozens of other datafeed marketplaces on the Web other than Froogle and Yahoo Shopping. On one hand, you can expect a big consolidation among the existing datafeed marketplaces. On the other hand, you can expect new datafeed marketplaces to pop up all over the place. Datafeed marketplaces are the latest killer ap in ecommerce. If you’re going to take advantage of datafeed marketplaces, you’ll have to have software that will create the proper datafeeds. It would be nice if the datafeed requirements of other datafeed marketplaces were identical to Froogle. Then you could use the Froogle datafeed to put your products on the product catalog webpages of the other datafeed marketplaces quite easily. There will always be marketplaces that want to do things differently, though, and it would be nice to have the capability to create a datafeed that meets a variety of requirements. You might ask yourself, Why would I want to bother with other datafeed marketplaces when Froogle is likely to expand my sales significantly more than any other marketplace? The answer is that every little bit helps. So long as every little bit doesn’t cost too much money and it doesn’t take much of your time or effort, it might be cost-effective and rewarding to expand into these other marketplaces. This is true particularly when the marketplaces you want to use are specialty marketplaces. For instance, suppose you sell chess games, chess pieces, and chess paraphernalia. If someone creates a specialty datafeed marketplace for family games, that should prove to be an excellent place for you to sell chess sets. Therefore, you would want to send a datafeed to get into this specialty marketplace. If the datafeed required is different than Froogle, you’ll have to create extra columns (fields) to enter the requisite data that goes into the product catalog entries for this particular marketplace. Your software will also have to have the capability to actually create and do a datafeed easily and quickly without any advanced high-tech knowledge and certainly without any knowledge of computer programming. Consequently, this is a feature to look for when you chose an auction management service to handle your eBay retail business. If you’re already using an auction management service that does not provide this capability, demand it of your vendor and hope that you get it soon. Again, some of the vendors will purport to do these datafeeds automatically to a variety of different datafeed marketplaces. The question you have to ask yourself is, How do they do this? This idea of using datafeeds to expand your marketplace is so new that it seems likely most of the vendors haven’t rationalized their processes to the point where it makes it easy for you to take advantage of this new marketing technique. Make some noise. Example MarketplacesFroogle and Yahoo aren’t the only datafeed marketplace opportunities. Here is a sampling of others: BizRate, http://www.bizrate.com BottomDollar.com, http://www.bottomdollar.com Calibex, http://www.calibex.com Digital Saver, http://www.digitalsaver.com EveryPrice, http://www.everyprice.com Interactive Reviews, http://www.interactivereviews.com MySimon, http://www.mysimon.com NexTag, http://www.nextag.com PriceArrow, http://www.pricearrow.com PriceFish, http://www.pricefish.com PriceGrabber, http://www.pricegrabber.com PriceHead, http://www.pricehead.com PriceScan, http://www.pricescan.com ShopCartUSA, http://www.shopcartusa.com Shopping.com, http://www.shopping.com Shopzilla, http://www.shopzilla.com Each is a little different. They each take different subsets of data and charge different fees. Most are comparison websites. Some may be affiliates of others; that is, a datafeed to one may result in a presence on others. This is a fast changing ecommerce environment, and you will want to ivestigate each possibility to determine what it can do for you. Most are comparison shopping directories, which are currently very popular. They list products and provide a list of vendors and prices for each product. The vendors are rated by customers. The products are also rated by customers. Most buyers use these marketplaces to find the lowest prices. They can look at the ratings of the various vendors and the rating of the product itself. Thus, they can find non-financial information upon which to make a decision as well as pricing information. Some datafeed marketplaces charge fees, and some don’t. Cost-Effectiveness ReviewAgain, the first question you will want to ask is, Does the datafeed marketplace in which I want to place my products charge a fee? If the answer is no, then it might be a good deal, particularly for specialized marketplaces where you can expect to generate some sales. If the datafeed marketplace charges a fee, then you have to look at the cost-effectiveness very closely and probably undergo some experimentation to determine whether it’s worth it for you to sell there. Specialized marketplaces might work well, and comparison shopping directories are quite popular. Check them out to determine whether they are cost-effective.
|
legal disclaimer
1) Our website is not responsible for the information contained by this article as well for any and all copyright infringements by authors and writers. E-articles is a free information resource. If you suspect this article for any copyright infringements, please read the Terms of service and contact us to investigate the problem.
2) The E-articles directory team is not responsible for inaccuracies, falsehoods, or any other types of misinformation this tutorial may contain and will not be liable for any loss or damage suffered by a user through the user's reliance on the information gained here. Please read the Terms of service
Useful tools and features
If you like this article (tutorial), please link to it from your web page using the information above. Linking to this page, this is the only way to help us improve our service, the same time providing your visitors with a way to improve their online experience.
related articles
The later years have seen the explosive growth of the Internet as one of its main features; furthermore, much has been talked and written about the coming of the online economy and electronic commerce. One of the most important aspects of this development has been the growing demand for methods of secure payments over the Net. This demand, coupled with advances in cryptology, has facilitated the growth of digital cash or digital currency—cash or currency constituted not of pieces of paper or metal objects, but streams of ...
2. A Little eBay History
You might have heard the story that eBay began as an act of love, invented by Pierre Omidyar as a way for his fiancée, Pam (now his wife), to trade Pez dispensers with other collectors. It's a nice story, and there's some truth to it, but things didn't happen in quite that way. In 1995, Tufts University graduate Omidyar was working as a software engineer at General Magic, a Silicon Valley mobile-communications company. In his spare time, Omidyar developed Auction Web, an online auction platform. He was interested in the potent...
3. The Future of Digital Currencies
The age of digital money is upon us. The new technologies of the Internet, digital electronics, public key encryption, and the rapid price declines of computing power and telecommunications bandwidth are having a dramatic effect on the financial world. These new technologies are enabling the development of financial markets, procedures, and instruments that economists in the past could only theorize about. Financial transactions can be settled in real time even though the contracting parties may be thousands of miles apart. Mon...
4. Using Payment Service Providers
Choosing the right payment service provider can relieve a lot of the headaches of handling payments and interacting with so many different parties. In addition, some payment processors offer a bevy of value-added services that make their packages compelling to billers. For example, some payment processors also offer services as diverse as presentment, customer enrollment, validation, reporting, and even financing and cash-management services. Of course, these capabilities come at a cost. Different payment processors o...
There are two basic models for BIPS: the biller-direct model (whether hosted internally or outsourced) and the consolidator model. In the biller-direct approach, the customer goes directly to the biller’s site to access and pay bills. In the consolidator model, a third party aggregates billing data from many billers, providing customers with one site to visit to pay multiple bills. Both the biller-direct approach and the consolidator approach have advantages and disadvantages, but both models will continue to coexist....
6. How Payment Processing Works
Payment processing in the online world is similar to payment processing in the offline or “Brick and Mortar” world, with one significant exception. In the online world, the card is “not present” at the transaction. This means that the merchant must take additional steps to verify that the card information is being submitted by the actual owner of the card. Payment processing can be divided into two major phases or steps: authorization and settlement INFO: Payment Processing—Authorization an...
7. What You Should Know About Credit Card Fraud
Credit card fraud can be a significant problem for customers, merchants, and credit card issuers Liability for fraudulent transactions belongs to the credit card issuer for a card-present, in-store transaction, but shifts to the merchant for “card not present” transactions, including transactions conducted online. This means that the merchant does not receive payment for a fraudulent online transaction. Fortunately, there are steps you can take to significantly limit your risk as an online merchant. The following i...