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1. General information about Invoices
Simply put, an invoice is a bill. It provides the customer with the necessary information to pay for goods ordered and delivered. It should also include any other pertinent information needed to pay the invoice in a timely and precise manner. When Should the Invoice Be Sent? Invoices should be sent as soon as possible after the goods have been shipped. The reason for this is simple. Let’s say your payment terms call for payment in 30 days. Most customers will start the clock counting ...

2. Electronic Invoicing
A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office within the reach of virtually every accounts receivable department, and make expensive imaging equipment obsolete in the process—electronic invoicing. Five companies spoke about the speci...

3. The IT Project Management Office: A Strategy for Improvement and Success
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is an environment that improves the structure of project management as well as the design, development, and implementation of IT projects. A PMO is structured to provide a clear path to senior mana...

4. Best Billing Practices
Every industry has unique billing/payment issues. The publishing industry is no exception. In an attempt to set a standard for reasonable billing practices, the Magazine Publishers of America (MPA) set about to develop a Best Billing Practices Paper. Let me start out by telling you that this attempt did not make the publishers very popular with their customers—the large advertisers and the agencies that represent the advertisers. So, what seems like a very sensible project quickly turned controversial. Befor...

5. Twice the Marketing Power
Co-branding is a marketing theory by combining multiple brand names of products/services to compliment participating company’s weaknesses. When effectively done, it’s a marketing effort that works in synergy. On online businesses, co-branding can increase company’s products/services exposure to its target audiences when smartly combined. It is an effective way to broaden an existing or new brand on the Internet or offline marketplace.  A McKinsey study has shown that co-branding companies has pr...

6. The ESPN Brand with Transparent Marketing
ESPN targets a narrow and devoted market of young, affluent, male sports fans. They don't even list women in the demographics page of their media kit. In keeping with the rules of transparent marketing, they focus on delivering to the preferences of their core market, but have also developed a passionate following from a broader base. 1 UNDERSTAND YOUR CUSTOMER COMMUNITY INTIMATELY Remember that bigger is better. In size, paper stock and attitude, ESPN: The Magazine resembles Spin and ...

7. What Transparent Marketing Looks Like
Sometimes the easiest way to understand a new concept is to look at it from a completely different angle. One of the best examples we've found to demonstrate effective transparency as well as good visible marketing is the Entertainment and Sports Programming Network (ESPN) brand—and yes, we know, it traditionally serves men. But, bear with us. ESPN's hip sports empire includes 24-hour cable networks, a Web site, a radio network, a print magazine and theme restaurants. This fast-growing, multichannel media brand bril...

8. Ten products or services that reflect transparent marketing
Ford Windstar: Developed a dimmer switch on the overhead interior light, so sleeping kids could be transported home without being awakened by the bright light. Wal-Mart: Created an atmosphere of immediate welcome by coming up with the idea for store greeters. Starbucks: Features cozy chairs for lingering and offers wireless access for an office away from the office. Bliss Spa: Staff members send patrons handwritten thankyou notes. Les Schwab: Salespeople run out to your car to greet you and will re...

9. Product branding versus Direct call to action marketing
Company image is a big deal. Thousands of small businesses have not looked twice at how the public perceives their company, yet big companies spend millions of dollars per year on public relations. Customers mean sales, the better your image, the more trust that is created, the more sales are made. Focusing on your PR can be much more beneficial than just the short term publicity. Small businesses have to do pretty much everything themselves, from marketing, to putting through sales, leaving most business owners thinking,...

10. The Keys to Transparent Marketing
Transparently reaching women is all about making great changes in your product and marketing that are inspired by women, but appreciated by everyone. The heart of the matter is providing solutions— and an industry's gold standard will be those that are intuitive and take the hassle out of buying. A woman's response to your transparent ways will inspire her to rave to friends, "Why didn't I think of that?" Or, "I can't imagine doing it any other way." Transparent marketing involves a lot more preparatory research and...