In: Categories » Business » Branding and certification » Branding Yourself
|
In addition to business or product branding, successful entrepreneurs engage in a second form of branding: personal branding. Personal branding occurs when successful entrepreneurs and business owners not only create but ultimately become brands. By branding yourself, you carry with you a distinctive identity that transcends any single product or venture and can be applied to new opportunities and ventures in the future. . Most small business owners do not think of themselves as brands. Personal branding is most conspicuous when celebrities are involved. Take Oprah as a case in point: Oprah's name is a brand that encompasses diverse ventures including the Oprah TV show, O Magazine and several charitable organizations. In this way, the Oprah brand transcends a single venture or product. As a small business owner, you may not be as visible as Oprah, but you are the heart and soul of your business. Ultimately, your consumers are buying you – more than your product or business. Your business or product brand constitutes a promise to deliver a product or a service, and your brand is successful because partners and consumers trust you to deliver quality products or services. It is therefore crucial to sell yourself before you sell a particular business or product. When your good name is transferable across ventures and products, personal branding has occurred. Unlike business or company brands, personal brands often do not involve a special logo or tag line. To brand yourself, you must simply make a conscious effort to manage and focus your reputation by enacting your core values in all you do, thereby convincing others to believe in your aptitude and capability. In this way, personal branding can be much easier than branding a company! By positioning yourself as a quality brand, you open up a world of possibilities because you have an existing network of mutually beneficial relationships and potential future partners. You can then draw on this expansive network as a resource for beginning new ventures. As you build your reputation, your personal brand will stand behind the brand image of each product or venture you introduce into the market. The Write Business Solution is a full service business development, training and consulting firm that specializes in getting you and your business to the next level. Located in metro-Detroit, our dedicated and professional consultants will work efficiently to make your goals become a reality. WBS makes it happen! For more information about our services and products, visit us at WriteBusinessSolution.com.
|
legal disclaimer
1) Our website is not responsible for the information contained by this article as well for any and all copyright infringements by authors and writers. E-articles is a free information resource. If you suspect this article for any copyright infringements, please read the Terms of service and contact us to investigate the problem.
2) The E-articles directory team is not responsible for inaccuracies, falsehoods, or any other types of misinformation this tutorial may contain and will not be liable for any loss or damage suffered by a user through the user's reliance on the information gained here. Please read the Terms of service
Useful tools and features
If you like this article (tutorial), please link to it from your web page using the information above. Linking to this page, this is the only way to help us improve our service, the same time providing your visitors with a way to improve their online experience.
related articles
To ensure a sojourn at the branding altar free from sin, it's vital to understand what a brand is. First, it is not, nor can it ever be, a product or service. This is a concept difficult for many marketers to grasp. Yes, you can buy a company. And you can buy its brands. However, you can never sell these brands to the customer. All you can ever sell is products or services. This basic fact was ignored time and again during the dot-com and application service provider (ASP) boom of the late 1990s. Branding exercises ...
2. Designing a self assessment Survey
Before you start to design a self-assessment survey, check to see if your agency has a self-assessment template that already exists that they would like you to use. Since you’re probably under a deadline, don’t recreate a brand-new self-assessment survey if a pretty good one already exists at your agency. Also, it may be against the agency security policies to use a survey that is different than the one they provide. If your agency does not have a self-assessment survey template, you will need to develop one before you can...
3. How to Develop a Certification Package
Before you’ll be able to start putting together a Certification Package, you’ll need to acquire as much information as possible about the systems or applications you’ll be certifying.You need to be a good detective, and not lose faith when the details appear unclear.The more information you gather the clearer the details will become.You are about to put together an information technology jigsaw puzzle. Initiating Your C&A Project When you begin your C&A project, don&rs...
4. DCID 6.3
DCID 6/3 is the certification and accreditation process used by federal agencies working on intelligence projects (e.g., the CIA). Specifically, information technology projects that require that anyone working on them has a Top Secret, Sensitive Compartmentalized Information (SCI) clearance use the DCID 6/3 process. DCID stands for Director of Central Intelligence Directive and 6/3 refers to the process described in section 6, part 3 of the compendious Director of Central Intelligence Directives.5 The certification ...
5. Creditation and Acreditation Handbook Development
In developing the program, you’ll need to write a C&A Handbook that instructs your agency or bureau on how to prepare a Certification Package. The idea is to standardize the development of all Certification Packages that are submitted for evaluation.Without a handbook and a specified process, the Certification Packages will have a different look and feel. If 50 different Certification Packages all have the right information in it, but in different formats, it is going to be very difficult for the...
6. Criteria to Use for Determining the Certification and Accreditation Levels
In order to determine the level at which your information should be certified and accredited, there are seven criteria you should take into consideration: ■ Confidentiality ■ Integrity ■ Availability ■ Interconnection State ■ Processing State ■ Complexity State ■ Mission Criticality I am going to show you how to assign risk and impact ...
7. What Is Certification and Accreditation
Certification and Accreditation is a process that ensures that systems and major applications adhere to formal and established security requirements that are well documented and authorized. Informally known as C&A, Certification and Accreditation is required by the Federal Information Security Management Act (FISMA) of 2002. All systems and applications that reside on U.S. government networks must go through a formal C&A before being put into production, and every three years thereafter. Since accredit...
8. The NIACAP Process
As you recall, the NIACAP C&A model was developed by the CNSS, and its intent is to be used as guidance for the C&A of national security systems. National Security Systems are systems that contain National Security Information (NSI). Classified NSI includes information determined to be either “Top Secret,”“Secret,” or “Confidential” under Executive order 12958,4 which was released by the White House office of the Press Secretary in April 1995. However, NSI may also inc...
9. NIACAP and NIST Phases Differences and Similarities
The NIST process was designed for unclassified information, more commonly known as Sensitive But Unclassified (SBU) information. The framework for the NIST C&A methodology is described in a publication known as NIST Special Publication 800-37, Guide for the Security Certification and Accreditation of Federal Information Systems. A copy of it is available online at http://csrc.nist. gov/publications/nistpubs/800-37/SP800-37-final.pdf. Both NIST and NIACAP establish a framework to provide ac...