In: Categories » Internet » Search engines and SEO » Black Hat SEO
|
SEO, like many things in life, is a huge investment that takes a lot of effort and care to pull off effectively. As such, it can get really frustrating sometimes, and at certain points you just wish that there was a way around all the work required to get your site to rank properly. The thing is, there IS a workaround to all the hard work. Simple, cheap techniques collectively called "black hat SEO". What a grim way to call it, right? That's because if you care about your reputation, your site, and your business, you shouldn't engage in this type of SEO. Google heavily penalizes sites that use such techniques, and your site can even get banned. One of the more common techniques is keyword stuffing. As the name implies, it involves cramming your page with keywords in the hope of ranking high for those particular keywords through keyword density. It looks very much like spam. You might think, "but spiders are just programs that can't read like humans do." Well, they can, especially Google's. In fact, if the spider sees a very high concentration of a certain keyword in one page it automatically becomes suspect. The great thing about Google's ability to detect keyword spam is copywriters are now forced to write naturally--which is actually much, much easier to do, and will appease both the human readers and the search robots alike. Don't worry too much about how often your keyword appears on your page, just write like you normally would. The second common technique goes hand in hand with the first, called invisible text or cloaking. The technique simply involves using the same color for your spam text as the background color of the page, so human visitors won't see it. Again, Google will sniff you out easily anyway, so don't even bother. Doorway pages is another black hat technique. These pages are made specifically for search engine robots, as when human users land on it they will be automatically redirected to the actual site. This is yet another way to cloak stuffed keywords, as black hat SEOs use these invisible pages as keyword dump sites. Again, Google and many other search engines can easily find these out now so it's not a wise idea to use these. Link farms are probably one of the worst ideas as far as SEO is concerned. These are pages designed specifically to dump links in. The idea is that since Google places a high importance on the number of inbound links to a site, you can submit your site to several of these link farms and you automatically get hundreds of backlinks. Nowadays, Google not only looks at the number of backlinks but also the quality of those linking to you. Since link farms are devoid of content and REALLY look like spam, Google will heavily discredit sites that are linked to by such pages. These are just some of the many techniques to avoid. There are many others, but they are easy to find because they look a lot like cheating. Note that there are several SEO companies who use black hat SEO. You'd want to avoid them because not only will they take your money, they would also ruin your business and reputation. They are easily identifiable: if their promises are too good to be true, they probably are. Ask your SEO about the techniques that he will use to optimize your site before giving them the job, to make sure they are using legal methods. To find out more about SEO, visit SEO Solutions.
|
legal disclaimer
1) Our website is not responsible for the information contained by this article as well for any and all copyright infringements by authors and writers. E-articles is a free information resource. If you suspect this article for any copyright infringements, please read the Terms of service and contact us to investigate the problem.
2) The E-articles directory team is not responsible for inaccuracies, falsehoods, or any other types of misinformation this tutorial may contain and will not be liable for any loss or damage suffered by a user through the user's reliance on the information gained here. Please read the Terms of service
Useful tools and features
If you like this article (tutorial), please link to it from your web page using the information above. Linking to this page, this is the only way to help us improve our service, the same time providing your visitors with a way to improve their online experience.
related articles
Arguably, the most useful of Google’s specialty search areas is that devoted to the U.S. government. Actually, this distinct search engine is both larger and smaller than the name implies. This engine is global in reach. At the same time, it reaches below federal government sites to the state and municipal level. You might think that this entire search engine merely replaces the site:.gov operator:keyword combination. Not so. In fact, site:.gov remains quite useful in the UncleSam search because the results pages dish up a hear...
2. Google Search Operators
Google allows you to search using search operators, special words and symbols that make it easy to get search results that match as closely as possible the information for which you're looking. You combine search operators with search terms to form a query, like this: zeppelin "Led Zeppelin" That search would bring back pages that had the word zeppelin on them, but did not have the term Led Zeppelin on them. Here are the common operators you can use with Google: ...
3. Recommended Searching Strategies
Everyone has her own strategies for better searching, so it's always a good idea to ask others for their ideas. But here are a few hints that should help you with Google searches: Be specific The Web is an enormous place, containing literally billions of pages. Almost any search you do brings back far too much information. So make sure that your search is as specific as possible. If you're looking for a history of the making of the album Blonde on Blonde, by Bob Dylan, don't just search for "Blonde on Blonde&q...
4. Searching Google Catalogs
As in Froogle, Google Catalogs presents a topical directory and keyword searching. After you get into the directory, you can limit further searching to that directory category or launch a global Catalogs search. Start at the Google Catalogs home page. catalogs.google.com The directory tempts by listing a few mail-order companies in each main category. Feel free to leap into the directory by clicking either a catalog or a topic on the home page.Google maintains an archive of past catalogs, which can gum up th...
The main difference between Google’s shopping services and those in other major portals is that Google doesn’t get its hands on the money. You don’t buy anything through Google. Both Froogle and Google Catalogs function purely as directories to products, sending you elsewhere to get your hands on the goods. Google has no revenue-sharing association with e-commerce retailers (in Froogle) or mail-order companies (in Google Catalogs). The search results you get in both services are pure; preferred placement in the search resul...
6. How to Download and Install Google Tools
Many Google tools live on the Web and don't require you to install any special software. For example, Gmail, Froogle, and Blogger are all websites; to use them, you only need to point your browser to the right page. But other tools are software programs that live on your PC, and they require that you download and install them before you can use them.All are installed in the same basic way, as outlined in the following steps. The Google Toolbar is used as an example of how to install software. (To see other downloadable tools, go to ...
7. How to Make my Web Site Spider Friendly
Getting into the Google index is largely a waiting game, in which preparation, persistence, and patience are the tools of success. However, a number of techniques incline Google’s spider to look on you more favorably: Place important content outside dynamically generated pages: A dynamic page is one created on-the-fly based on choices made by the site visitor. This method of page generation works fine when the visitor is a thinking human. (Or even a relatively thoughtless human.) But when an index r...
8. Finding the Freshest Google Search Results
Google is not particularly strong at letting you determine the freshness of search results. The vagueness surrounding page freshness is due to several reasons: Google uses more than spiders to crawl the Web, and more than one type of spider.These crawlers operate at different speeds and different depths. It’s possible for a newly created Web page to go undetected by one crawl and then turn up in the index two weeks later after a deeper crawl. Google uses more than one server (Internet compute...
9. `Search by Numbers` Google`s Feature
You can type many numbers into Google to find information. Here's a list: Type a product's UPC code, and you are sent to the UPC Database, which gives you manufacturer information about any product. Type a Federal Express tracking number, and you are sent to a FedEx page that supplies tracking information. Type an U.S. Postal Service tracking number, and you are sent to a page with tracking information. You can only do it on packages that you can also track through the U.S. Postal...