Identify Your Keywords
Keywords are the words or phrases that internet users use to find a website on search engines. Identify 4 or 5 keywords that your target audiences uses to search for your products or services and use them liberally throughout the text on your website. The keywords density should be approximately 2% to 5% of the total number of words on a page.

Optimize Title Tags and Meta Tags
The Title Tag is what appears on the title bar of a web browser and is one of the important elements that search engines consider to display the website in its search results. So make sure the title tag of your website contains your keywords.

Meta tags are used to describe the website to search engines. In order to improve your chances of getting a high placement in the search engine results, make sure you include your keywords in the description tag as well.

Mark Headings
Always format the text on you web page using appropriate headings and make sure you include you keywords in them. Having your keywords as headings will shoot up its visibility to search engines and subsequently improve rankings as well.

Use Title and ALT Attributes
If your website contains images, attach appropriate title tags and alt tags to them. search engines are unable to read through images, so these tags are the only means by which they can be indexed. Always put images that are relevant to your website so that the alt tags can carry keywords therein.

Create a Site Map
The sitemap contains the complete list of all the pages of the website. They not only allow the visitors to locate different areas but also inform the search engines about the various pages of the website so that they are able to index all of them.

Include a robots.txt File
The robots.txt is file on your server informs the search engines what files and folders to visit and what all to leave out.

Build Quality Content
The content of your website is what defines its success. Search engines aim to deliver the website with the most relevant content to internet users. Also popular search engines like Google favor fresh content. So updating the content on regular basis is an ideal way to make your website a favorite in their lists.

Build good links
Linking can be two ways:
• Internal Linking- Make sure that all the pages of your website are linked together and all the related pages are cross-referenced. All the web pages should only be 1 click away from the homepage.

• Links from other websites- Search engines look for the number of websites linking to you to assess your popularity on the internet. It assesses the quantity and quality of the websites linking to you to gauge your placing in its results.

Have professional website statistics software
Search Engine Optimization of a website is an ongoing process. Having a good website statistics software will help you keep track of your strategies and analyze what is working for you.

Maneet Puri leads LeXolution IT Services, a renowned IT outsourcing firm that deals with providing powerful web solutions and KPO services to its clientele. With over 10 years of experience in the web designing and development industry, Maneet is an expert at web technologies and applications. He share his industry experience and comments on his blog www.lexolution.in/blog