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1. What should I do to get more traffic to my website ~ Traffic from search engines
80% of the traffic you generate for your sales pages will come from the search engines. But here lies a problem. Search engine optimization (or SEO) relies on the selection of the right keywords that will attract the attention of the search engine spiders. This, however, becomes difficult when you’re dealing with sales pages. Why? Because you will have to compromise the effectiveness of your sales page in favor of the required keyword density level. A balance can be achieved, but often, such a balance ma...

2. What should I do to get more traffic to my website ~ Traffic from articles
There is no denying the marvelous potency of article marketing. It is a relatively easy strategy that is loaded with a lot of advantages for your online business. Article marketing involves the submission of articles to as many article directories as possible. There is more to it than just that, of course. You could use the steps outlined below for a truly efficient article marketing campaign. 1. Pick a topic relevant to the subject of your website. As with our running example, if your website is de...

3. What should I do to get more traffic to my website ~ Traffic from joint ventures (The 1st Stage)
Let me make this statement: A great part of your success in the online world will depend on the people you partner yourself with. You have to accept the fact that no man is an island. Two heads are always better than one, more so when you have three or more heads working together for a common goal. Joint ventures, fondly called JVs, are partnerships with other Internet marketers with the ultimate purpose of increasing everyone’s profits. This can be done in a variety of ways: ...

4. What should I do to get more traffic to my website ~ Traffic from joint ventures (The 2nd Stage)
Your adventures with joint ventures won’t stop there, however. You see, finding partners will not be an easy task. Some of them will even say “no” to your offer. They have their own interests to pursue, after all. And in the online world, just like in the real world, it still boils down to a question of “what’s in it for me?” So, what’s in it for them? You must present them with something that they will find difficult to resist. This may be a revolutionary idea you have conceptualized ...

5. Why Is Content Management Needed
It would be surprising if anyone involved in maintaining and evolving a successful commercial Web site did not recognize some of the following basic trends: The amount of information and functionality on the site is expanding rapidly. There are requirements for expanding the site to encompass new areas such as business-to-business relationships, multilingual sites, and integration with suppliers and partners. The content on the site needs to be more up to date and the process for updating sit...

6. What Web Content Management Cannot Achieve
Content management is a great way of improving efficiencies by shifting as much mundane processing work as possible to the dumb computer, which will work all night like a slave for no money. Unfortunately, the system is only as good as those who configure it: It can only do what it is told. So it is worth noting a few of the things that a CMS cannot do for you: It does not automatically organize your content for you. It certainly gives you the tools to help you structure and organize your content and will then happily...

7. Identifying Purchase Perceptions that Affect Consumers` Internet Buying
Perceptions believed to influence consumers’ purchase decisions are extensively researched and documented in the context of traditional consumer behavior literature. Jarvenpaa and Todd (1996-97) cluster e-commerce purchase perceptions into four general categories: 1) Product Perception 2) Shopping Experience 3) Customer Service 4) Consumer Risk. Each of these four general factors contain multiple items which, taken together, form the basis for exploring how each of the four purchase ...

8. The 4 Essentials Steps To Make Money From My Website
You already know what these four things are but the main issue is that they are all mixed in with a plethora of other issues and concepts. What I’ve done by drawing attention to these four key elements is to help you focus your mind on the most important attributes your website must have if it is going to work and make money for you. The 4 attributes are: 1  Integrated With Your Business 2  Visual Design 3  Technical Construction 4  Magnetic (h...

9. What are Google Reader and RSS Feeds
RSS is a way of delivering information to your PC without you having to go out and visit a website to get that information. It is a special format used by websites and blogs to, in essence, broadcast information. Because the information is sent in a special format, you need a special reader to read the information. You view the information in the reader itself. The reader software enables you to choose which RSS feeds you want to read out of the many thousands available. Choosing an RSS feed is commonly called subscribing to the ...

10. Customer Relationship Management in Online Markets
CRM is a comprehensive business and marketing strategy that integrates technology, process, and all business activities around the customer. It is mostly defined in terms of the acquisition and retention of customers, and the resulting profitability. Effective CRM is assumed to lead to bottom-line benefits for the organization. Profits increase by 25-80% when customer retention rates increase by five points. The Internet has provided a platform to deliver CRM functions on the Web (eCRM), thus as business moves to the Web, eCRM will move to c...